Digital Marketing

Brave, our review of this alternative browser

By Pierre, on March 29, 2021, updated on November 29, 2022 - 3 min read

In the world of web browsers, Internet users are familiar with the four main players: Google Chrome, which dominates the market, followed by Mozilla Firefox, Apple’s Safari, and the former leader Microsoft, which, with Internet Explorer and its successor Edge, continues to lose users day after day. We can also mention the Norwegian browser Opera and its fork Vivaldi, which together do not exceed 2% of market share in 2020.

brave logo

A new generation of browsers based on Chromium, one of Google’s open source projects, has appeared in recent years in this essential sector of the web. Brave is one of these newcomers. Brendan Eich, who among other things invented Javascript in 95 and co-founded the Mozilla Foundation, launched Brave in 2016 after his resignation from the Mozilla Corporation in 2014. Very active from the start, Brave Software has, among other things, raised $35 million in 30 seconds via an ICO in 2017. This funding will allow the browser to innovate in its market.

This new browser, whose main assets are its speed and security, quickly became a small success. Its original operation has attracted many criticisms at the beginning from content editors (NAA – Newspapers Association of America). Indeed, Brave replaces the native advertisements of websites by new ones that it provides. These are less intrusive and more qualitative.

Another key point is that the Brave browser distributes a part of these advertising revenues to different actors via the BAT crypto: advertisers, publishers but also Internet users.

brave browser

Brave, privacy and security

Brave is very strict when it comes to respecting its users’ data. The browser natively integrates HTTPS Everywhere, an open source extension edited by the EFF (Electronic Fontier Foundation) and Tor Project. It allows to display in secure (HTTPS) sites that are not. This extension must be added on other browsers such as Firefox, Chrome or Opera.

The default search engine is Qwant, which has privacy as its main concern. Of course it is possible to change for a more or less respectful search engine: Google, DuckDuckGo, Bing, Ecosia or Startpage are the proposed alternatives.

brave data

Brave offers a particularly interesting feature. It gives you the ability to perform private browsing via the Tor network with one click. The network also allows blocking of trackers and prevents monitoring of your connection via multi-layer encryption. The network is known for its ability to browse the Deep Web (or Dark Web) without a VPN, but also because it allows many Internet users to bypass their government’s censorship.

Browsing through Tor can be slow and fickle. When it’s working fine, no worries, you don’t notice the difference. But we had trouble connecting many times. Note that Qwant is then selected as the search engine even if it is no longer the default.

Brave is fast and efficient

The Brave browser is fast, very fast. Whether on Windows or Mac, desktop or mobile, browsing Brave is comfortable. With Brave Shields, by blocking ads, trackers, cookies, and all sorts of tracking scripts, pages are loaded much faster. It uses much less RAM than its competitors, browsing is faster and your device’s battery will run down less quickly. When testing via slow connections (3G or ADSL), you can really see the benefits.

With an older generation computer or smartphone, which often have less ram and a less powerful processor, you can finally forget about overheating and system slowdown problems.

If the autonomy of your laptop or your smartphone starts to fail, we can only recommend you to use Brave, you will gain valuable navigation time.

Brave Rewards, BAT and Ad Revenue Distribution

Adblock Plus had already gone down this road. Brave also wants to offer an alternative for the redistribution of advertising revenues.

Brave allows you to replace the ads of the standard advertising agencies with those it offers. The browser provides a wallet, which must be activated in Preferences > Payments. You assign a monthly budget that you want to pay to the different sites you visit. Brave redistributes the amount according to its internal algorithm. In order for a site to get its payment, it must contact the browser to obtain the “Verified” status. 

Many Internet users support this idea of direct remuneration which is close to short circuits and local. Brave gets many positive opinions on the web, as many people who are satisfied with its ease of use, as with its alternative remuneration system.

bat brave

This better distribution of income is made possible by the Ethereum blockchain. The BAT (Basic Attention Token) is a standard token that originates from the Ethereum network. Advertisers, via the blockchain, can thus cut out the middleman.

Our opinion on the Brave navigator

The benefits of Brave

  • Very secure
  • Ad-free natively
  • Many updates
  • A remuneration of the editors directly via the BAT crypto