Digital Marketing

Digital Marketing

By Pierre, on April 26, 2021, updated on May 3, 2021 - 9 min read

Digital Marketing is the best way for every marketer to grow its business and services. Any marketing purpose that uses the internet or electronic device is Digital Marketing. Content marketing, Email marketing, social media marketing, online marketing, and search engine marketing are all connected to Digital Marketing. There are many digital marketing types like SEO marketing, Youtube marketing, Google Adwords marketing, social media marketing, and many more. You can use digital marketing for any business or promote any services.

Digital Marketing for Small Business in 2021?

Many people always have confusion that for a small business they should go into digital marketing or not. My answer to them is yes. Whether you are a small business or a big company, you should go for digital marketing. You can also hire digital marketing agencies to promote your businesses. The digital marketing agency will help your company with social media marketing, digital marketing strategy, digital marketing services, email marketing, content marketing, social media marketing, video marketing, and search engine marketing.

Digital marketing is not always cost-effective. Sometimes companies have to spend a significant amount for paid campaigns or the expense of solid PPC strategies. It always depends on how you are using your digital marketing strategy. Digital marketing is a big field, and you have to find out some cost-effective strategies for small businesses.
Your prospects and competitors are both online. So to beat your competitor, your online presence is a must. You need to on social media like Facebook, Instagram, Twitter, and search engines like Google.

There are many types of digital marketing, but in this article, I will explain my favorite SEO marketing and Social Media marketing.

SEO marketing

For a digital marketer, SEO is the essential part. SEO stands for Search engine optimization—the process of getting traffic on the search engine from the search results. If you search for any keyword on Google, like digital marketing, Google will show you digital marketing results. Once you click on any search result, you will become part of organic traffic to that website.

Start a Blog

Your blog should be based on your business and brand. Starting a website is one of the essential steps to become a digital marketer. Digital marketing is a practical thing, and you can’t learn it by watching videos or reading books. Unless and until you are implementing the tactics, you won’t be able to understand them.

Whenever you are building a blog, the first thing you need to know is a domain name. The domain name is nothing but your website name.
If you want to start a blog, then first, you need hosting. Web hosting is assistance that permits posting a site or page onto the web. Your website needs a place to store all the files and folders.

A website is a directory of files and folders rendered over a particular domain name. There are three types of hosting like shared web hosting, cloud hosting, dedicated hosting.

There are two other types of hosting one is free, and one is paid hosting. I will recommend you go with paid hosting. There are many hosting companies, but I will recommend you Bluehost, Siteground, and Hostgator.

After that, you need to set up your blog. To set up a professional blog, you need to understand what WordPress is. WordPress is open source programming you can use to make a site or blog. It is an amazing way for blog and site content management.

There are some reasons to use WordPress:

  • They are designed for every blogger, not only for developers
  • Lower maintenance cost and setup
  • Open-source with room for expansions
  • The most popular CMS in the world
  • Highly customizable for incredible flexibility
  • You just need one click to Install WordPress

Why SEO is Most Important in Digital Marketing World

There are many search engine channels, but we primarily focus on Google because Google owns most of the search engine space whenever we talk about SEO. Most of your customers and audience use Google as their favorite search engine.

Google owns around 75% of the search engine market, and Yahoo comes in 2nd place at 8%. SEO is for the organic search result, and SCM is for search engine marketing. Your goal is to get into the three ranking positions of Google search results.

There are more than 200 factors that Google considers while ranking a webpage on their search results.

Content

Content is another one of the top factors to increase your Google ranking. Content is king, and most digital marketers know that. The content should be comprehensive. It should be answering all the questions that a person has while searching for the keyword. For example, suppose your keyword is digital marketing. You need to cover all the data like digital marketing strategies, social media, search engine, email marketing, content marketing, marketing channels, digital marketing services, digital marketing agency, and digital marketing channels.

#### Site Structure

When we talk about site structure, this affects us, like the website’s speed and responsiveness. Is it loading correctly on your mobile phone? There all factors affect the ranking of your website.

There are two types of SEO known as Off-Page SEO and On-page SEO. Both of them are equally important.

On-Page SEO

Onpage SEO depends on the various factors, and I will go through them one by one.

Keyword

The keyword is A Phrase or word that describes the content of a Web Page. Many tools in the market can be used to find out the best keywords.

Why Keywords are Important

  • Keywords are the support of your blog content
  • Help the site to get listed in the search engine
  • Help to boost your ranking
  • Help to increase massive traffic on your website

You should work at least one hour time to create or find some keywords for your blog. The search engine has crawlers to understand the content of your website. So the only way that you can understand the content of your website is through keywords. The better optimized your article is for these various keywords, the better ranking you will get on Google.

Keywords are significant for your website. There are many keyword tools in the market, but I will recommend you to use Aherfs. If you are serious about SEO, then you should invest in the paid tools.

Off-Page SEO

When we talk about Off-Page SEO, the first thing that comes to mind is Backlinks. Backlinks are most important to become an SEO expert and digital marketing expert. Backlinks are the best way to get top position on Google. They are the most important factors of search engine optimization.

Backlinks are all about how many different websites link to your webpage that you are trying to rank on Google. It would help if you had a bit of experience to get some high-quality backlinks. To create some high-quality backlinks, you need to have a good team.

Earlier it was easier to fool Google. Black Hat SEO was mainly used before 2010 to get better rankings. Nowadays, SEOs use mostly White Hat technics. Google has become smarter with new algorithm updates.

When a blog link to another blog is called backlinks, there are mainly two types of backlinks: Follow backlinks and No-follow backlinks. Do follow backlinks allow humans and search engine to reach the linked website. No-follow backlinks don’t let the search engine follow the link.

social media marketing
Photo by narciso1 on Pixabay

Social Media Marketing

Social Media Marketing is also a significant part of digital marketing. More than millions of users use social media these days, and investing in social media is a great thing.

Many marketers will tell you many platforms to get success, but I will talk about TikTok. The first thing you have to use is Tiktik. Before 2019, I think that TikTok is just for kids, but TikTok is a great way to get some customers. You need to feel like a user or consumer. If you use Toktok as a platform to promote and sell your product, you are going to get nowhere. Instead, it would help if you spoke to the culture of the platform. Tiktok is the new Facebook, and it’s growing huge year by year.

The content on TikTok must be short and easy to consume, incorporate trending music. Consumers are being drowned out by all the noise that exists on social media. To stand out on social media, your content needs to be short and creative. Try to create videos from 15 to 30 seconds. The longer you make someone sit and get to the punch line, the harder it’s going to convert that viewer into a customer.

Many marketers will tell you content is king, but I think the community is the real king. Without community, you have digital noise, and the reality is that you depend on having social media followers to comment on your content, share your content and view your content. If you don’t have that, then it can be tough to yield that return that you are seeking on social media. Many digital marketers start their social media marketing agencies to get success in the digital marketing world.

How to Create a Digital Marketing Strategy

If you want to succeed in a digital marketing company, you need to design a digital marketing strategy. Your digital marketing strategy will be the road map that will tell you how you’re going to achieve your business goals. It will help you with email marketing, social media marketing, content marketing, online marketing, and traditional marketing.

Understand Your Objectives

To become a successful digital marketer then your objective should be clear. You should know why you are using digital marketing? To get brand awareness, build an audience, increase the user base, generate leads for your business, or you are trying to drive sales and increase customer. Whatever the reason is, you must identify and outline your objectives for getting into Digital marketing. It is going to help you understand that how you are going to measure success.

Audience

You need to understand the audience to create a successful digital marketing strategy. You should know the male or female ratio, ages, addresses, and cities they live in. If you have a limited budget and want to be very conservative, you need to pick selected customers. You also need to understand if your users have any specific behaviors that are unique to them. For example, some users like online shopping, other audiences like to start their searches online. Still, the complete transaction in person in the physical world, so understanding those things about your audience is crucial.

Messaging

Messaging is crucial because your users are getting to know you at this funnel’s point in this primary transaction. Different messages will different resonate with diverse audiences, so something to consider here is that you want to test out other messaging pillars.

Digital Marketing Channels

Now we know the objective, the audience, and we know how to message them. Now we are going to determine the digital marketing channels where are these people at. Some channels to consider are social media. Much social media handles out there that you guys can use to build relationships with your audience then bring them back to your website. Another one is search engine marketing (SEO) which consists of search, paid search, and organic traffic. The other ones are email marketing and affiliate marketing. They are all important for your brand, business, and digital marketing strategy.

Content

Content marketing is also essential. What kind of content your users want? Is it videos, photos, do they like infographics, do they like to read many blog articles, or podcast is better for them. Once you get an idea of who your audience is, you will know what type of content needs to design.

There are different digital marketing strategies that you can implement on social media. You can build an organic approach to get affinity to your brand. You can use a paid advertisement, which is highly effective. You can run campaigns on Facebook, Twitter, Instagram, Linkedin, and Youtube. You can also use paid ads on Google between Facebook and Google. 80% of digital advertising revenue is consumed because they are so effective. We also have SEO organic, and there are many different ways to build affinity with your users through your content.

How to Start Digital Marketing Agency

It is a fantastic business because you can work from home and you can set up your office at home. Profit margins are so much higher, you will be working from home the whole life, and you don’t need to spend much at the beginning. Marketers leave out the technical side, or they leave out the practical side to know how to implement the marketing campaigns. You can’t just go into this business only by understanding the theoretical side.

First, you have to understand the revenue side, how the business works, how you make money, and how you can build a team large enough to manage a client spending 10,000 dollars.

You need to pick an industry where you are going to become the expert. If you don’t, it will become harder for you to get success. It will be easy for you if you already have relationships in the same industry. There are some organic ways to go through and get organic clients. For example, you want to start a digital marketing agency, open your Facebook account or any other social media platform, and create a pool saying hey. I will help marketers with their marketing and their advertising that will help them get more clients.

Then collect their data from there and call them to ask about their advertising and tell them to invest money in social media ads or advertising and about your marketing agency. Tell them how you will get the customers and increase their sales. When you first start, it is ideal to start with clients in your area because you can meet with them and build a lot more trust. To build a digital marketing company, the first six months to 1 year will be the hardest. After that, you will learn everything with the experience. You can build your brand name, and that’s going to be the hardest.

Once you got the client, then you have two options. One is you can give seven days trial just like a software company. Your client needs to pay for the advertisement, and you will run all the ads and design their campaign. After the seven days, you will probably plan and expect to get them on the contract and get paid.

Digital Marketing is not difficult as many marketers think. You can become a successful digital marketer by following the simple steps given above. It would be best if you become an expert in one area. It could be email marketing, social media marketing, content marketing, or SEO marketing.

How to Get Digital Marketing Job

You can get many types of digital marketing jobs in 2021 like Social media marketer, email media marketer, SEO executives, digital marketing manager, Inbound marketing, and content marketer.

You need to have some digital marketing skills to get a job like content management, analytics, marketing automation, viral marketing, PPC specialists, ads or advertising specialists, social media experts, and mobile marketing. It would help if you mastered any of them, or you can go with multiple.

How to prepare for a Digital Marketing job interview

  • Research about company or brand
  • Sell yourself
  • Be creative
  • Think from the interviewer’s mind
  • Interview etiquettes
  • brand yourself online
  • Being proactive
  • Create a job-worthy resume
  • Giving the right hook in an interview

Pierre