Digital Marketing

3 Reasons Why You Need a B2B Data Enrichment Process

By Bastien, on December 20, 2023 - 2 min read

If you’re like most experienced sales and marketing professionals, you already know that data runs the show. It doesn’t matter whether it’s optimizing your outbound sales strategy or creating customer personas; the success of it rides on up-to-date and accurate data.

It’s no surprise that businesses today are trying to maximize data in their respective CRMs. However, you may struggle to hit your company’s goals and targets without a complete data view. You need quantity as well as quality in terms of B2B contact data.

Adopting a B2B data enrichment process can translate directly to more business opportunities and meaningful customer relationships. This article explores the B2B data enrichment process and provides three main reasons why you need a B2B data enrichment process. Let’s find out these three main reasons.

Increase Engagement by Sending Tailored Outreach with Data Segmentation

In order to find much-needed success, you must have a tailored and more structured approach when reaching out to your target audience. With a data enrichment process, you can segment your information into focused segments.

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Using prospect and business information like company size, seniority, department, industry, and more, you can be able to establish the right marketing strategy for every segment in your target market.

You’ll be able to establish highly targeted campaigns for every segment, focusing on key value propositions. Your prospects will be more likely to access your emails, open and reply as they’ll be relevant and meaningful to them.

Maintain Business Data Compliance

With a B2B data enrichment process, you can easily maintain company data compliance. Data protection laws and regulations like GDPR set regulations and restrictions on what customer data type you can keep and for how long.

As the prospects request subscriptions from future touchpoints and include themselves in do-not-call lists, the data enrichment process can ensure you remain in line with these requirements. With a B2B data enrichment process, you can deduplicate contacts to sidestep repeat messaging, regularly scrub your database, and maintain data profiles.

Eliminate Data Decay

Most B2B businesses depend on accurate databases for successful sales and marketing campaigns. With data, you must encounter the information decay problem. Your data can easily become obsolete as a result of inaccuracies, originating from unreliable sources, or simply aging out.

The data decay process can occur in any database due to how often individuals change titles or jobs, mergers, and enterprises go out of business. Using data that has decayed can affect your company’s overall sales as well as your marketing team’s performance and revenue.

Data enrichment offers extensive information about prospects to enable a sales team to analyze its potential before making any contact. In terms of lead generation, the data enrichment process allows your sales teams to categorize and score leads before personalizing their pitches.