Digital Marketing

Inbound marketing is a digital strategy that aims to attract customers through quality content and interaction rather than through traditional methods like advertising. Want to promote your company to prospects (or leads) interested in your services or products? Want to build long-term relationships with your customers in an efficient and cost-effective way? Establishing a good inbound marketing strategy is the best way to do it. Wondering how to do it? Then you’ve come to the right place! This guide will help you understand what inbound marketing is and how to implement a successful strategy for your business. What is an inbound marketing strategy? An inbound marketing strategy is a set of tactics designed to attract potential customers and follow them through the sales funnel to build loyalty. It can include elements such as: content creation,search engine optimization,social media campaigns,email marketing,etc. The goal of inbound marketing is simply to attract the…

Developed by Google, Google My Business is a free tool for businesses to interact with their customers and communicate about their location, opening hours, products and services, news and much more. Google My Business also allows businesses to understand their marketing performance and improve their web presence. This web application…

Far from being useless, the slug is found in the URL address of a web page. It includes: only lowercase characters;no accented characters;no special characters except ”_” and ”-”;no space. If, like me, the web page slug has piqued your curiosity, let’s see what it represents. But first, let’s specify…

A status code indicates the status of the communication between the web server and our website. When there is a problem, the server returns an error notification that is displayed on our browser. The error 400 bad request for example announces that there is a problem with the request of…

Are you still staring at your screen in a bit of a daze and asking yourself the all-important question: What’s going to happen in content making in 2022? What should you do and what should stay away from? Content Trends of 2022 Photo by Firmbee.com on Unsplash – https://unsplash.com/photos/gcsNOsPEXfs There…

When you’re wandering around the forums, you’ll always come across people who ask some questions that could be easily answered by doing a quick Google search. In this case, you can answer with “LMGTFY”, which is short for “Let Me Google That For You”. This response, usually given in a…

The Google Lead Form Extension allows you to place a form directly in an ad to collect data from your leads. Interested in this extension? Want to know how it works? Then this guide will surely interest you. The Lead Form extension is free and easy to use.To set up…

Google Local Services Ads are a great way to locally promote your business. With these ads, you can highlight key information about your business to encourage users to choose your location. Want to be visible to potential customers who are near you? Want to get the Google certification badge? Then…

Google Ads certification is a way to prove that you have the skills and knowledge to create and optimize campaigns for the Google search network. Heard about Google Adwords certification? Want to know how to become Google Ads Certified? We explain it all in this article! The Google Ads certification…

YouTube Shorts is a feature in the YouTube app that allows users to shoot, edit and upload short videos from their smartphones. But when some users try to launch their short content, they find that YouTube Shorts does not showing on their app. is it your case? If yes, don’t…

It’s no secret that having a custom thumbnail for your YouTube videos can help you get more views. But what about YouTube Shorts? Do they need custom thumbnails as well? In this article, we’ll answer all those questions and more. So let’s go and learn everything you need to know…

Google Shopping is a Google Ads program that allows businesses to put their products on sale in Google search results. By using Google Shopping, your products can appear in front of the right people at the right time. This means you don’t waste money on ads that don’t perform well.

Google Shopping is a great way to reach potential customers who are already searching for the products you offer. However, ranking high in Google Shopping can be difficult, especially if you don’t know what you’re doing… Want to increase your sales on Google Shopping? Want your products to be better…

Google Performance Max (former Smart Shopping) is a new type of goal-based campaign that allows performance advertisers to access all of their Google Ads inventory from a single campaign. They’re designed to complement your keyword-based Search campaigns and help you find more converting customers across all of Google’s channels. Want…

As you probably know, Google is the biggest search engine in the world. And Google Shopping is a feature within Google that allows users to find and compare products. Have an ecommerce business? Want to increase your sales? So, you should seriously consider using Google Shopping. In this guide, we’ll…

When you want to find out how much something costs or where you can buy it, chances are you turn to Google. The same goes for when people want to do some online shopping. So, as an online seller, you have to use Google Shopping as one of your…

It’s no secret that making money on YouTube can be a challenge. For most creators, the goal is to earn enough money to cover their costs and maybe make a little extra. But there are ways to make more cash on YouTube, if you know what you’re doing. You want…

YouTube shorts can be 15 to 60 seconds long. This short form is exactly the same as tiktok or instagram videos and allows the users to switch from a video to another. This short duration is perfect for those who want to consume content quickly without having to commit to…

Disclaimer : Tachiyomi is a free and open source manga reader. It’s considered illegal in Japan and many country to read manga online because publishers lose money when people don’t buy their physical books. Tachiyomi has been downloaded over a million times from the Google Play Store, and it’s popular…

YouTube Shorts are short, creative videos that are up to 60 seconds long. Surprisingly, while YouTube for iPhone and Android have a dedicated tab for Shorts, there is no such tab on the iPad app. This leaves interested users unable to watch Shorts on their iPads. But don’t panic, there’s…

Google has announced the launch of Looker, a new business intelligence tool that will replace Data Studio. With this tool Google is ushering in a new era in business intelligence, making it easier than ever for companies to understand data and make better decisions. This initiative marks Google’s intention to…

Google Cloud has renamed its Data Studio tool to “Looker Studio”. This change comes as a result of a desire to unify all of the American giant’s data analysis programs and places Looker at the forefront. With this change, Google continues its plan to make AI more accessible to businesses.

TikTok is a social network that allows its users to share short videos of themselves. Some of these videos can be very interesting for you. So much so that you may want to share them with your followers… You want to give visibility to some tiktokers who deserve to be…

As you know, TikTok is a social media application where you can share short videos with your followers. But did you know that now the app allows you to see who looked at your profile thanks to the “profile view” feature ? In this article, we will show you how…

Effective retention-marketing is particularly relevant today: with its help, businesses can increase conversion rates without the cost of attracting additional traffic and using marketing channels that have left the market. The marketers at https://essaysadvisor.com/write-my-essays-me-review/ shared workable techniques to retain customers and increase repeat sales. What is retention-marketing? Retention-marketing is…

Your Google my business page (now Google Business Profile) is a showcase that contributes to the good reputation of your company. It is therefore necessary to optimize it in order to improve your online presence. To do this, it is recommended to fill in your GMB profile…

Email is a key element of business communication. It allows you to directly reach your target and develop a successful marketing strategy. But if you don’t know the recipient’s email address it can be complicated… Fortunately, there are solutions. Looking for someone’s email? You want to get a list of…

For the good visibility of your company, it is necessary to optimize your online presence. This can be done through several means such as the use of Google free tools and natural referencing. It must be said that for some time, the algorithms of search engines have not stopped evolving.

Google Business Profile (formerly Google My Business) is a very useful tool to manage the online presence of your company. But for more efficiency it can be interesting to link your Google My business account with your website. Don’t worry, thanks to the extensions it’s a piece…

Google My Business is a tool that helps you to improve the visibility and online reputation of your company. Setting up a GMB listing for your establishment optimizes your local SEO. For a variety of reasons – multiple negative reviews that can’t be removed, changes to your account that have…

You have just bought a business and you want to create a Google Business profile listing to improve its local referencing. But, when you create your business listing, you notice that it already has an owner. It may be the previous manager of the business that was transferred to you…

According to SEO Expert Brad, 46% of Google searches are for a local business.Location-based search is becoming more and more important and the trend is not going to stop.The online visibility of a local business now goes through Google Business profile (formerly Google My Business). This free local referencing service…

You have just finished creating your WordPress blog or website. Now you just need to make it look good with a good theme. The best place where you can find satisfaction is ThemeForest. This marketplace founded by Envato offers the best possible themes for all types of businesses. Learn more…

Creating a good, readable, and rich in facts essay has never been an easy task. Moreover, your academic assignment might turn out to be a true challenge if you need to write on marketing topics. So, what should you do if you need to compose an essay on the functioning…

Alt+Tab is a keyboard shortcut allowing to switch between all the open windows in Microsoft Windows, Mac OS and other OS (operating systems). You can use this shortcut by pressing the ALT key and the TAB key at the same time (press the ALT key first). In Microsoft Windows Alt…

You are here because you have heard of a web analytics tool called Matomo Analytics. Maybe you’re looking for an alternative to Google Analytics, the most used solution in the world, currently under attack by the RGPD (General Data Protection Regulation). Let’s discover together this solution: its history, for what,…

Do you want to create trust, reputation, and reliability online? It is a fact that your online reputation plays a vital role in the growth of your business. With the rise of IT networks and social media platforms flourishing, this fact has become even more prominent. Most of us do…

Digital Marketing is the best way for every marketer to grow its business and services. Any marketing purpose that uses the internet or electronic device is Digital Marketing. Content marketing, Email marketing, social media marketing, online marketing, and search engine marketing are all connected to Digital Marketing. There are many…

If you are here, you have just encountered a error code 410. Http 410 response code definition The Http Status 410 Gone (HTTP = HyperText Transfer Protocol) is one of the client status codes (the 4xx series) indicating that access to the requested page or resource is no longer available…

In the world of web browsers, Internet users are familiar with the four main ones: Google Chrome, which dominates the market,followed by Mozilla Firefox,Apple’s Safari,and the former leader Microsoft, which, with Internet Explorer and its replacement Edge, continues to lose users day after day. We can also mention the Norwegian…

Integrated Marketing Communications, commonly referred to as IMC in the most simplistic words, can be defined as “The marketing approach focused on ensuring every communication or message a brand conveys to the target audience is connected and coherent”. This way, all marketing communications , via traditional media to the digital…

Chrome and Safari are probably the two most known browsers among Apple users. But the comparison between those two is unfortunately dedicated to these only one users since Safari is only available on MacOS and iOS. You’re a usual Chrome utilizer and you want to try something new ? You’re…

Digital marketing, also generally referred to as online or internet marketing, is an umbrella term that encompasses every strategy that brands use to promote themselves in the digital world. The landscape of digital marketing has unfolded greatly in the past decade, and now there is a broad spectrum of strategies…

Humans have been involved in marketing and advertising activities since ancient times. It is believed that attracting people via persuasive communication to sell merchandise or to present goods in a particular way to garner people’s attention is one of the oldest marketing techniques humans used. Still, in ancient times it…

More than 90% of Internet users search on the Internet before buying a product (Source: HubSpot). Content marketing is today the main factor in a digital marketing strategy. Google loves content and this trend is not about to stop. However, there is another reality: the web is starting to saturate…

For a long time the duel between (Internet Explorer then) Microsoft Edge vs. Chrome was unequal and largely in favour of Google Chrome. However, since the release of Microsoft Edge Chromium, the card has been redistributed and the match between these two browsers became really serious. You like Chrome and…

A marketing plan is a comprehensive guide and mostly a part of an overall business plan. Companies create and follow an actionable marketing plan containing strategies that the corporation will use over a certain period. A marketing plan maps out a distinct strategy for every marketing team to achieve collective…

Google Chrome and Mozilla Firefox are, without any contest, the two most used web browsers in the world. When it comes the time to choose between one and the other, the duel is quite tight. If Google is very convenient, Firefox cares about your privacy so your choice will depend…

In 2021 Digital Marketing is essential to succeed but it is complex. a lot more than just publishing content and social media advertising. There is a comprehensive thought process behind it and steps that marketers follow to guarantee that all your digital marketing efforts are fruitful. Before digging deep into…

Your browser is the software that allows you to go on the internet. On an Android mobile phone, we generally find Google Chrome basicly set, but it exists many more than that. You have an Android mobile phone and want to know which is the best browser app? Do you…