Digital Marketing

You are here because you have heard of a web analytics tool called Matomo Analytics. Maybe you’re looking for an alternative to Google Analytics, the most used solution in the world, currently under attack by the RGPD (General Data Protection Regulation). Let’s discover together this solution: its history, for what, for whom, what features, is it a good choice for you. A little history Matomo Analytics, formerly Piwik and not to be confused with Piwik Pro (a fork of the original tool now totally independent and maintained by a New Zealand team) is a website statistics measurement tool made in France (Cocorico!). The first version of the Piwik software dates back to 2007, created by Matthieu Aubry, still the team leader today (thanks to him for this great tool). It only took the name Matomo in 2018. The software is open source. You can contribute to its development. You can…

Do you want to create trust, reputation, and reliability online? It is a fact that your online reputation plays a vital role in the growth of your business. With the rise of IT networks and social media platforms flourishing, this fact has become even more prominent. Most of us do…

Digital Marketing is the best way for every marketer to grow its business and services. Any marketing purpose that uses the internet or electronic device is Digital Marketing. Content marketing, Email marketing, social media marketing, online marketing, and search engine marketing are all connected to Digital Marketing. There are many…

In the world of web browsers, Internet users are familiar with the four main players: Google Chrome, which dominates the market, followed by Mozilla Firefox, Apple’s Safari, and the former leader Microsoft, which, with Internet Explorer and its successor Edge, continues to lose users day after day. We can also…

Integrated Marketing Communications, commonly referred to as IMC in the most simplistic words, can be defined as “The marketing approach focused on ensuring every communication or message a brand conveys to the target audience is connected and coherent”. This way, all marketing communications , via traditional media to the digital…

Chrome and Safari are probably the two most known browsers among Apple users. But the comparison between those two is unfortunately dedicated to these only one users since Safari is only available on MacOS and iOS. You’re a usual Chrome utilizer and you want to try something new ? You’re…

Digital marketing, also generally referred to as online or internet marketing, is an umbrella term that encompasses every strategy that brands use to promote themselves in the digital world. The landscape of digital marketing has unfolded greatly in the past decade, and now there is a broad spectrum of strategies…

Humans have been involved in marketing and advertising activities since ancient times. It is believed that attracting people via persuasive communication to sell merchandise or to present goods in a particular way to garner people’s attention is one of the oldest marketing techniques humans used. Still, in ancient times it…

More than 90% of Internet users search on the Internet before buying a product (Source: HubSpot). Content marketing is today the main factor in a digital marketing strategy. Google loves content and this trend is not about to stop. However, there is another reality: the web is…

For a long time the duel between (Internet Explorer then) Microsoft Edge vs. Chrome was unequal and largely in favour of Google Chrome. However, since the release of Microsoft Edge Chromium, the card has been redistributed and the match between these two browsers became really serious. You like Chrome and…

For most people the best private browser is the one that doesn’t watch your activity online and doesn’t collect your data in order to use or sell it. And you’re right to ask for privacy because you’re not a product and your data are not for sale ! You’re tired…

A marketing plan is a comprehensive guide and mostly a part of an overall business plan. Companies create and follow an actionable marketing plan containing strategies that the corporation will use over a certain period. A marketing plan maps out a distinct strategy for every marketing team to achieve collective…

Google Chrome and Mozilla Firefox are, without any contest, the two most used web browsers in the world. When it comes the time to choose between one and the other, the duel is quite tight. If Google is very convenient, Firefox cares about your privacy so your choice will depend…

In 2021 Digital Marketing is essential to succeed but it is complex. a lot more than just publishing content and social media advertising. There is a comprehensive thought process behind it and steps that marketers follow to guarantee that all your digital marketing efforts are fruitful. Before digging deep into…

Your browser is the software that allows you to go on the internet. On an Android mobile phone, we generally find Google Chrome basicly set, but it exists many more than that. You have an Android mobile phone and want to know which is the best browser app? Do you…

The first thing that pops up in most people’s minds when they hear the word online marketing is highly possible that it is another fancy word for digital marketing, but this isn’t wholly correct nor false. Digital marketing is an umbrella term that encapsulates a wide range of efforts, and…

Facebook provides tools for developers to improve their websites and applications. One of the most popular free tools they offered is the Open Graph Facebook share debugger, or Open Graph Tags debugger, og tags debugger or even Facebook Share Debugger, because it is used to analyze and view all the…

“Either write something worth reading or do something worth writing, “ said Benjamin Franklin.This inspiring quote applies to your personal life as much as it applies to your business. Including articles and blogs in your marketing strategy can help your website traffic, boost sales, and simply raise brand awareness.Using writing…

Marketing refers to all actions a business undertakes to promote its product or services by grabbing its target customer’s attention. These actions include advertising, distribution methods, product development, market research, public relations customer support, and many other actions. Marketing takes place at all levels of sales in an organization. Marketing…

It’s not a secret that online shopping has risen. It’s becoming a trend that overshadows traditional stores. Consumers choose the comfort of buying from their sofa, in just a few clicks. It’s easy and fast, sometimes even cheaper. It’s an opportunity for both users and businesses.To take full advantage of…

A successful marketing strategy includes a specific plan and a detailed execution. While creativity is key, understanding the basics of communications is essential. The targeting positioning tactic means that your business is covering all its bases.This digital plan allows your brand to get the most out of its social and…

Wondering how you can create your marketing goals and attain them? When it comes to goal setting, many people get confused and don’t know how or where to start. You might have big brilliant decisions to make like product development, increasing brand awareness, product marketing, introducing your product to…

Are you looking for small business marketing ideas to help you market your business at a low cost? It doesn’t matter if you are starting up your small business or it has been in existence for a decade; finding potent marketing strategies is significant. There are multiple marketing tactics that…

With the development and innovation in marketing strategies, marketers need to learn about a new set of terminology. The two most recent definitions most likely to be thrown at you in the commerce world are multichannel marketing and omnichannel marketing. Definition of Omnichannel You must be wondering what does omnichannel…

SEO is the art of ranking your content on search engines, and marketing is the art of market your product, yourself, or Brand. Market your product, yourself, or Brand with the help of SEO is the simple term of SEO marketing. Seo is the most crucial factor in Digital marketing.

Facebook has 2.70 billions active users who log into the social network every month. It was born to connect with old friends and to find new ones and it has evolved to a lot more. This platform is a great tool for brands. Thanks to the business pages, you can…

Have you ever wondered how many advertisements do you see in a single day? On average, a person sees up to 5000 advertisements in a day. The figure covers all kinds of ads, the ones you see on the TV, billboards, or the ones you encounter online. Modern-day marketers divide…

Multichannel marketing is all about the customer’s choices. In multichannel marketing, a business allows the customer to choose their preferred channel for their purchases, whenever and wherever they want to. In B2B marketing, multichannel marketing uses direct and indirect marketing communications to increase interest in a brand and what that…

What is local online marketing? Local online marketing is about optimizing your online marketing campaigns to raise awareness about your brand, products or services among the people in localized regions. Another purpose of the local online marketing business is to drive traffic to their website, consisting of the relevant people…

Content marketing is one of the strategic marketing approaches used by businesses to create and distribute value through consistent and compelling content. This strategy will help them retain their target audience and attract more customers, followed by improved profit. A well-planned content marketing strategy will help a business or a…

If you are into digital marketing or web marketing, you must have heard about marketing persona. Marketing Persona will help you create your marketing strategy based on specific customer demographics, locations, and other factors. Marketing personas are very helpful for digital marketing, social media marketing, and inbound marketing. What is…

When you market yourself, your brand, or products on Social media platform is called social media marketing. Social Media Marketing is not just posting images on Instagram, Facebook, and other social platforms. Social marketing is way more than just posting on social platforms. Selling your product through social media, resolving…

Digital Marketing can be split into various types, with an end goal of every kind is to drive traffic, engage online users, boost sales, and build trust. Content marketing is one of the primary seven types of digital marketing, and it is one of the best ways to connect and…

Traditional marketing is an old school concept, and more than 95% of marketers are moving towards content marketing. It’s a wrong question, how important is content marketing for small businesses. Every type of business needs content marketing in 2021. Whether you are a big company or a small business, Content…

Is social media the best marketing tool? Every business has the ultimate objective to imprint their brand name in customers’ minds in a compelling way. If your business has an online presence, social media is probably the best marketing tool for you. With the availability of many online social media…

Marketers use digital marketing worldwide to establish an online presence for their brands on the internet through various digital channels. These digital channels may include Search Engine Optimization (SEO), Social media marketing, Marketing with PPC, Content marketing, Email marketing, Affiliate marketing, mobile marketing, and so on. Using online channels…

If you are looking for an answer to the question “What is social media marketing?” this article is for you. It promotes various brands, people, products, or digital services using popular social networking sites such as YouTube, Facebook, Instagram, or Twitter. Whether you’d like to create a business or…

Geographic segmentation is a popular marketing strategy commonly used by business owners and marketers to group and serve their customers based on their location and preferences. Small businesses with a broad demographic customer base use mostly geographic segmentation. There are several types of marketing segmentation apart from geographical segmentation. Before…

Outbound marketing consists of going to pick up the consumer through marketing and commercial actions to pick him up where he is. It is called “push marketing”. It is an incredibly invasive strategy since the brand enters into a relationship with the consumer without its consent. Inbound marketing refers to…

To make the most of your marketing budget, it’s essential to spend it in the right direction. Here comes the struggle for marketers on where to spend it, on digital marketing or traditional marketing. Making a decision on the right marketing strategy is not an easy job of a…

Digital Marketing, the ultimate formula for success in the contemporary business world, is the talk of the town for infinite reasons but did you know that approximately 25% of small businesses are not involved in any sort of digital marketing, and two-third of SMEs don’t even have a website? If…

What Is Tactical Marketing and Tips On How To Develop A Tactical Marketing Plan When it comes to hitting your business goals or objectives, you must consider strategy and tactics. Many people think that these synonyms mean the same thing but they are totally different when it comes to marketing.If…

What is influencer marketing? Influencer marketing collaborates with social media marketing to reach your target audience through an influencer to present your brand with authenticity. Influencer marketing can be teamed up with social media marketing or content marketing to bruit your brand message to people. An influencer is a buzz…

Facebook is an ideal platform for social media marketing, as advertising with Facebook is faster, easier and more affordable compared to marketing with Google Ads. Facebook marketing is a must-to-have online digital marketing method for the businesses with an online presence, as the massive audience over 2.4 billion users…

Graphic Design is the soul of every digital marketing venture. This art form has made its unique space in a short period in the content-dominated marketing industry. Now, without a solid visual design strategy building an unshakeable brand and influencing customers seems impossible. Not many people were aware of…

The evolution of the Internet and technological progress caused a seismic shift in the ways businesses function. Marketing being an essential component of a modern-day business, was also heavily influenced by it, which led to creating a new marketing world known as “Digital Marketing.” Digital Marketing, in the most simplistic…

The online world has eclipsed newspapers, magazines, and TV channels. Social media networks and digital advertising have turned on their signal lights, surpassing on the right and speeding away. The future communications jobs are in the media and in marketing management and production, where creativity meets strategy. Content creation for…

Personalized content is the key to attract customers. The more you target specific people with specific interests, the more your business benefits. Your products and services cater to specific people, not to everyone. Your brand can’t appeal to everyone. It appeals to people who need, appreciate, and want what your…

Digital Marketing Plays a vital role in growing Small businesses. Companies need to increase their sales, revenue, and overall growth, and digital marketing is an art to convert your audience into customers and generate extra income by selling their products or services. Whether you are a big enterprise company…

Marketing is one of the most important aspects of any business. This is especially important if you’re in the business of real estate. Unless you’re able to continuously find new leads (and convert those leads into paying customers) then your business will simply fail. You can be the best…