Digital Marketing

Your Google my business page (now Google Business Profile) is a showcase that contributes to the good reputation of your company. It is therefore necessary to optimize it in order to improve your online presence. To do this, it is recommended to fill in your GMB profile completely. A well-filled Google Business profile (GBP) has a better chance of benefiting from a good local referencing. Among the elements to provide are photos. These have the ability to improve your Google ranking and attract clients. The ideal would be to make good management of your photos on Google my business. Find out how to do it. The importance of photos with Google business profile Various visual features are available to help enrich your listing on Google my business. On your GBP profile, you can upload photos of your business. You can also upload videos. Pictures on a GMB…

Email is a key element of business communication. It allows you to directly reach your target and develop a successful marketing strategy. But if you don’t know the recipient’s email address it can be complicated… Fortunately, there are solutions. Looking for someone’s email? You want to get a list of…

For the good visibility of your company, it is necessary to optimize your online presence. This can be done through several means such as the use of Google free tools and natural referencing. It must be said that for some time, the algorithms of search engines have not stopped evolving.

Google Business Profile (formerly Google My Business) is a very useful tool to manage the online presence of your company. But for more efficiency it can be interesting to link your Google My business account with your website. Don’t worry, thanks to the extensions it’s a piece…

Google My Business is a tool that helps you to improve the visibility and online reputation of your company. Setting up a GMB listing for your establishment optimizes your local SEO. For a variety of reasons – multiple negative reviews that can’t be removed, changes to your account that have…

You have just bought a business and you want to create a Google Business profile listing to improve its local referencing. But, when you create your business listing, you notice that it already has an owner. It may be the previous manager of the business that was transferred to you…

According to SEO Expert Brad, 46% of Google searches are for a local business.Location-based search is becoming more and more important and the trend is not going to stop.The online visibility of a local business now goes through Google Business profile (formerly Google My Business). This free local referencing service…

You have just finished creating your WordPress blog or website. Now you just need to make it look good with a good theme. The best place where you can find satisfaction is ThemeForest. This marketplace founded by Envato offers the best possible themes for all types of businesses. Learn more…

Creating a good, readable, and rich in facts essay has never been an easy task. Moreover, your academic assignment might turn out to be a true challenge if you need to write on marketing topics. So, what should you do if you need to compose an essay on the functioning…

Alt+Tab is a keyboard shortcut allowing to switch between all the open windows in Microsoft Windows, Mac OS and other OS (operating systems). You can use this shortcut by pressing the ALT key and the TAB key at the same time (press the ALT key first). In Microsoft Windows Alt…

You are here because you have heard of a web analytics tool called Matomo Analytics. Maybe you’re looking for an alternative to Google Analytics, the most used solution in the world, currently under attack by the RGPD (General Data Protection Regulation). Let’s discover together this solution: its history, for what,…

Do you want to create trust, reputation, and reliability online? It is a fact that your online reputation plays a vital role in the growth of your business. With the rise of IT networks and social media platforms flourishing, this fact has become even more prominent. Most of us do…

Digital Marketing is the best way for every marketer to grow its business and services. Any marketing purpose that uses the internet or electronic device is Digital Marketing. Content marketing, Email marketing, social media marketing, online marketing, and search engine marketing are all connected to Digital Marketing. There are many…

Dans l’univers des navigateurs web, les internautes connaissent en particulier les quatre principaux: Google Chrome qui domine le marché, suivi de Mozilla Firefox, Safari d’Apple, et de l’ancien leader Microsoft qui, avec Internet Explorer et son remplaçant Edge, continue de perdre de jour en jour des utilisateurs. On peut citer…

Integrated Marketing Communications, commonly referred to as IMC in the most simplistic words, can be defined as “The marketing approach focused on ensuring every communication or message a brand conveys to the target audience is connected and coherent”. This way, all marketing communications , via traditional media to the digital…

Chrome and Safari are probably the two most known browsers among Apple users. But the comparison between those two is unfortunately dedicated to these only one users since Safari is only available on MacOS and iOS. You’re a usual Chrome utilizer and you want to try something new ? You’re…

Digital marketing, also generally referred to as online or internet marketing, is an umbrella term that encompasses every strategy that brands use to promote themselves in the digital world. The landscape of digital marketing has unfolded greatly in the past decade, and now there is a broad spectrum of strategies…

Humans have been involved in marketing and advertising activities since ancient times. It is believed that attracting people via persuasive communication to sell merchandise or to present goods in a particular way to garner people’s attention is one of the oldest marketing techniques humans used. Still, in ancient times it…

More than 90% of Internet users search on the Internet before buying a product (Source: HubSpot). Content marketing is today the main factor in a digital marketing strategy. Google loves content and this trend is not about to stop. However, there is another reality: the web is starting to saturate…

For a long time the duel between (Internet Explorer then) Microsoft Edge vs. Chrome was unequal and largely in favour of Google Chrome. However, since the release of Microsoft Edge Chromium, the card has been redistributed and the match between these two browsers became really serious. You like Chrome and…

For most people the best private browser is the one that doesn’t watch your activity online and doesn’t collect your data in order to use or sell it. And you’re right to ask for privacy because you’re not a product and your data are not for sale ! You’re tired…

A marketing plan is a comprehensive guide and mostly a part of an overall business plan. Companies create and follow an actionable marketing plan containing strategies that the corporation will use over a certain period. A marketing plan maps out a distinct strategy for every marketing team to achieve collective…

Google Chrome and Mozilla Firefox are, without any contest, the two most used web browsers in the world. When it comes the time to choose between one and the other, the duel is quite tight. If Google is very convenient, Firefox cares about your privacy so your choice will depend…

In 2021 Digital Marketing is essential to succeed but it is complex. a lot more than just publishing content and social media advertising. There is a comprehensive thought process behind it and steps that marketers follow to guarantee that all your digital marketing efforts are fruitful. Before digging deep into…

Your browser is the software that allows you to go on the internet. On an Android mobile phone, we generally find Google Chrome basicly set, but it exists many more than that. You have an Android mobile phone and want to know which is the best browser app? Do you…

The first thing that pops up in most people’s minds when they hear the word online marketing is highly possible that it is another fancy word for digital marketing, but this isn’t wholly correct nor false. Digital marketing is an umbrella term that encapsulates a wide range of efforts, and…

Facebook provides tools for developers to improve their websites and applications. One of the most popular free tools they offered is the Open Graph Facebook share debugger, or Open Graph Tags debugger, og tags debugger or even Facebook Share Debugger, because it is used to analyze and view all the…

“Either write something worth reading or do something worth writing, “ said Benjamin Franklin.This inspiring quote applies to your personal life as much as it applies to your business. Including articles and blogs in your marketing strategy can help your website traffic, boost sales, and simply raise brand awareness.Using writing…

Marketing refers to all actions a business undertakes to promote its product or services by grabbing its target customer’s attention. These actions include advertising, distribution methods, product development, market research, public relations customer support, and many other actions. Marketing takes place at all levels of sales in an organization. Marketing…

It’s not a secret that online shopping has risen. It’s becoming a trend that overshadows traditional stores. Consumers choose the comfort of buying from their sofa, in just a few clicks. It’s easy and fast, sometimes even cheaper. It’s an opportunity for both users and businesses.To take full advantage of…

A successful marketing strategy includes a specific plan and a detailed execution. While creativity is key, understanding the basics of communications is essential. The targeting positioning tactic means that your business is covering all its bases. This digital plan allows your brand to get the most out of its social…

Wondering how you can create your marketing goals and attain them? When it comes to goal setting, many people get confused and don’t know how or where to start. You might have big brilliant decisions to make like product development, increasing brand awareness, product marketing, introducing your product to…

Are you looking for small business marketing ideas to help you market your business at a low cost? It doesn’t matter if you are starting up your small business or it has been in existence for a decade; finding potent marketing strategies is significant. There are multiple marketing tactics that…

With the development and innovation in marketing strategies, marketers need to learn about a new set of terminology. The two most recent definitions most likely to be thrown at you in the commerce world are multichannel marketing and omnichannel marketing. Definition of Omnichannel You must be wondering what does omnichannel…

SEO is the art of ranking your content on search engines, and marketing is the art of market your product, yourself, or Brand. Market your product, yourself, or Brand with the help of SEO is the simple term of SEO marketing. Seo is the most crucial factor in Digital marketing.

Facebook has 2.70 billions active users who log into the social network every month. It was born to connect with old friends and to find new ones and it has evolved to a lot more. This platform is a great tool for brands. Thanks to the business pages, you can…

Have you ever wondered how many advertisements do you see in a single day? On average, a person sees up to 5000 advertisements in a day. The figure covers all kinds of ads, the ones you see on the TV, billboards, or the ones you encounter online. Modern-day marketers divide…

Multichannel marketing is all about the customer’s choices. In multichannel marketing, a business allows the customer to choose their preferred channel for their purchases, whenever and wherever they want to. In B2B marketing, multichannel marketing uses direct and indirect marketing communications to increase interest in a brand and what that…

What is local online marketing? Local online marketing is about optimizing your online marketing campaigns to raise awareness about your brand, products or services among the people in localized regions. Another purpose of the local online marketing business is to drive traffic to their website, consisting of the relevant people…

Content marketing is one of the strategic marketing approaches used by businesses to create and distribute value through consistent and compelling content. This strategy will help them retain their target audience and attract more customers, followed by improved profit. A well-planned content marketing strategy will help a business or a…

If you are into digital marketing or web marketing, you must have heard about marketing persona. Marketing Persona will help you create your marketing strategy based on specific customer demographics, locations, and other factors. Marketing personas are very helpful for digital marketing, social media marketing, and inbound marketing. What is…

When you market yourself, your brand, or products on Social media platform is called social media marketing. Social Media Marketing is not just posting images on Instagram, Facebook, and other social platforms. Social marketing is way more than just posting on social platforms. Selling your product through social media, resolving…

Digital Marketing can be split into various types, with an end goal of every kind is to drive traffic, engage online users, boost sales, and build trust. Content marketing is one of the primary seven types of digital marketing, and it is one of the best ways to connect and…

Traditional marketing is an old school concept, and more than 95% of marketers are moving towards content marketing. It’s a wrong question, how important is content marketing for small businesses. Every type of business needs content marketing in 2021. Whether you are a big company or a small business, Content…

Is social media the best marketing tool? Every business has the ultimate objective to imprint their brand name in customers’ minds in a compelling way. If your business has an online presence, social media is probably the best marketing tool for you. With the availability of many online social media…

Marketers use digital marketing worldwide to establish an online presence for their brands on the internet through various digital channels. These digital channels may include Search Engine Optimization (SEO), Social media marketing, Marketing with PPC, Content marketing, Email marketing, Affiliate marketing, mobile marketing, and so on. Using online channels…

If you are looking for an answer to the question “What is social media marketing?” this article is for you. It promotes various brands, people, products, or digital services using popular social networking sites such as YouTube, Facebook, Instagram, or Twitter. Whether you’d like to create a business or…

Geographic segmentation is a popular marketing strategy commonly used by business owners and marketers to group and serve their customers based on their location and preferences. Small businesses with a broad demographic customer base use mostly geographic segmentation. There are several types of marketing segmentation apart from geographical segmentation. Before…

Outbound marketing consists of going to pick up the consumer through marketing and commercial actions to pick him up where he is. It is called “push marketing”. It is an incredibly invasive strategy since the brand enters into a relationship with the consumer without its consent. Inbound marketing refers to…

To make the most of your marketing budget, it’s essential to spend it in the right direction. Here comes the struggle for marketers on where to spend it, on digital marketing or traditional marketing. Making a decision on the right marketing strategy is not an easy job of a…