Social Media

Traditionally social selling was a sales strategy focused on developing a relationship with prospects or customers. Due to the rise in the usage of the internet and currently 4.66 billion active internet users & almost 3.6 billion social media users, social selling is now the process of interacting and connecting with potential customers on social media platforms with an end goal of bringing them down to the last stage of the sales funnel. Social selling can be done via any social media platform. Twitter, Linked In, and Facebook are preferred platforms for it due to the large number of professionals using these platforms, but the scope is not limited. The type of target audience has a huge influence when choosing a platform. The horizons can be expanded, and social selling can be done on any social media platform, provided a company and their salespersons has a strong and trustworthy social…

Do you want to grow your brand organically? Startups and big companies are using social media marketing strategies to expand their brands, increase their sales, and generate leads. Although it might seem challenging to build your brand online with all the platforms available for marketing campaigns, it is much…

Do you want to use social media to market your business? For you to effectively use social media for marketing purposes you have to come up with a good plan. Most businesses go online with the sole purpose of promoting their brands, but they don’t know how to go about…

Facebook is an ideal platform for social media marketing, as advertising with Facebook is faster, easier and more affordable compared to marketing with Google Ads. Facebook marketing is a must-to-have online digital marketing method for the businesses with an online presence, as the massive audience over 2.4 billion users…

Do you still believe that your business is good with or without a social media presence? Well, maybe you were okay without it but you have to know that in this era social media presence is very vital. Your customers might be close to you demographically but you have to…

Social media marketing is a very important tool that can help you to scale up your business. With social media, you can swiftly advertise your services and products without incurring extra charges. Sadly, many businesses undervalue social media. It is important to know that your competitors can easily defeat…

What is an Instagram strategy? Instagram marketing strategy is about giving your business an online presence on Instagram. It will help you to enhance consumer engagement with your marketing activities, therefore to position your brand firmly in the minds of customers. Instagram marketing is an essential component in social…

Instagram changed the rules of social media. When the photo-sharing app launched in 2010, it was an immediate success. And it sounds unbelievable, but back in the day, Instagram was just an image-sharing platform. The growth of Instagram was unexpected, even for its founder Kevin Systrom. During the day…

Instagram is a photos sharing, video sharing, and reels sharing social media platform. Instagram was created by Mike Krieger and Kevin Systrom in 2010, and then it was acquired by Facebook. There is a marketing opportunity that lies in Instagram in 2020 and the coming years. Instagram Marketing has…

While it seems that social media networks have been forever, they haven’t. It’s hard to imagine or remember a time when Pinterest or Instagram weren’t in your lives, their notifications pinging at every hour of the day. It’s hard to remember when we read the news in actual, paper magazines…

Social media marketing is the process of using social media platforms audience to build trust and engagement. Social networks allow you to build a relationship with customers and target audiences, leading you to create a brand name. Social media usage is free of cost, and most of the Internet…

What is Facebook lead generation? Facebook Lead generation is one of the best marketing processes for obtaining contact information from potential customers through ads. The cost of generating a Facebook lead ad is meager compared to its benefit in marketing. It majorly has the objective of enabling user engagement in…