How Does Social Selling Work?
Traditionally social selling was a sales strategy focused on developing a relationship with prospects or customers. Due to the rise in the usage of the internet and currently 4.66 billion active internet users & almost 3.6 billion social media users, social selling is now the process of interacting and connecting with potential customers on social media platforms with an end goal of bringing them down to the last stage of the sales funnel. Social selling can be done via any social media platform. Twitter, Linked In, and Facebook are preferred platforms for it due to the large number of professionals using these platforms, but the scope is not limited. The type of target audience has a huge influence when choosing a platform. The horizons can be expanded, and social selling can be done on any social media platform, provided a company and their salespersons has a strong and trustworthy social…
