Content Marketing: The Complete and Useful Guide [2021]
More than 90% of Internet users search on the Internet before buying a product (Source: HubSpot). Content marketing is today the main factor in a digital marketing strategy. Google loves content and this trend is not about to stop. However, there is another reality: the web is starting to saturate with content. An example: every second, 8 hours of video is uploaded on youtube… So, how to stand out and succeed in your content marketing strategy? To help you, we prepared this complete guide for you. Definition, strategy to adopt, statistics, follow-up… you will know everything. Let’s go. What is content marketing? Content Marketing is a method of creating and distributing useful content in various formats (text, video, audio) to a specific audience. A content marketing strategy has mainly 2 objectives: Develop the notoriety of a brand or a companyInitiate action on behalf of customers (purchase, registration…)…
