SEO

Every few months, Google releases a new algorithm update that impacts how its search engine ranks websites. Google has released several different algorithm updates in the past year, each with its own set of changes that businesses need to be aware of. This guide will provide you with an overview of the main algorithm updates over the last decade. What is the Google Algorithm Update? The Google algorithm update is a process by which Google updates its search engine ranking algorithm. This algorithm affects how websites are ranked in Google SERP’s (search engine results pages). The update is released every few months and can impact a website’s visibility and relevancy in Google search results. Why is it important for Google to update its algorithm? Google’s algorithm updates are essential to Google’s mission of delivering the best results to searchers. The company wants users to get the most relevant and accurate…

Today, the majority of companies’ marketing strategies are developed on digital channels. To build a brand image and attract more customers, establishments use several referencing tools among which Google my business (GMB) now called Google Business Profile (GBP). This Google tool helps a business to improve its online visibility. To…

Google my Business or Google Business Profile is a service that Google offers to businesses. Having a Google my business profile allows : to geolocalize your business ;to improve its local referencing;to appear in local search results;to get more customers. This tool is free and should remain so. There are…

SEO writing assistant tools are a great way of optimizing your website content for search engines. By using these tools, you can: get internal links suggestions,check for plagiarism,improve readability,optimize your articles for search engine visibility,… You want to produce quality content more efficiently? You’d like to use an SEO writing…

Artificial intelligence is becoming more and more important in web writing. So it’s really important to start paying attention to it. However, it can be difficult to find the right AI tool. And even more difficult to find some good learning to manage and handle it properly. But that was…

On the web, copying is an act that is not tolerated. A website owner does not have the right to copy and publish content from another web platform. This is only tolerable if the respondent obtains the permission of the author of the copied content beforehand. The DMCA exists to…

The race for the top 10 results of the SERP is sometimes fierce. The features offered by SEObserver will help you implement the SEO strategy that will allow you to outperform the competition. You want to understand the positioning of a competitor? You want to implement a consistent SEO strategy?…

Hotjar is a marketing tool that allows you to analyze the behavior of visitors to a website through a set of advanced features. Do you want to know what points on your website catch your visitors’ attention? Do you want to improve your conversion rate? Hotjar is a complete…

Do you want to create trust, reputation, and reliability online? It is a fact that your online reputation plays a vital role in the growth of your business. With the rise of IT networks and social media platforms flourishing, this fact has become even more prominent. Most of us do…

More than 90% of Internet users search on the Internet before buying a product (Source: HubSpot). Content marketing is today the main factor in a digital marketing strategy. Google loves content and this trend is not about to stop. However, there is another reality: the web is starting to saturate…

You are learning about SEO, you are a junior SEO, and you have understood that it is necessary that websites are technically optimized to satisfy search engines, Google in particular. Or you are an SEO who is looking for new tools to audit sites faster and more efficiently, in pre-sales…

Traditional marketing is an old school concept, and more than 95% of marketers are moving towards content marketing. It’s a wrong question, how important is content marketing for small businesses. Every type of business needs content marketing in 2021. Whether you are a big company or a small business, Content…