Digital Marketing

Looker is the new data studio

By Steven, on October 19, 2022, updated on November 27, 2022 - 3 min read

Google Cloud has renamed its Data Studio tool to “Looker Studio”. This change comes as a result of a desire to unify all of the American giant’s data analysis programs and places Looker at the forefront.

With this change, Google continues its plan to make AI more accessible to businesses.

  • Looker replaces Data Studio.
  • This new tool makes it possible to accurately analyze a large amount of data.
  • It is easy to use thanks to its intuitive interface.
  • To use it, you just need to create an account.

What is Looker Studio?

looker studio homepage

Looker Studio is the new face of the Google Cloud’s business intelligence programs. This change of name unifies all of Google’s data analysis tools under one name.

With “Looker Studio”, Google offers us a powerful data analysis tool that allows companies to quickly and easily analyze large amounts of data to make better decisions.

The program offers an intuitive drag-and-drop interface and easy-to-understand charts and graphs.

It can also connect to any data source, making it a versatile tool that can be adapted to companies of any size.

It is, therefore, nothing more and nothing less than an improved version of data studio. But, why not keep the original name of the tool?

Why did Google rename Data Studio?

Google wants to make AI more accessible to businesses through its data analysis programs.

The name change from Data Studio to Looker is part of that effort. By unifying its business intelligence tools under the Looker name, Google hopes to make these tools more accessible and user-friendly for businesses.

With the name change to Data Studio, then, businesses can expect an even easier-to-use interface and more powerful data analysis tools.

All in all, this change promises to be extremely beneficial for businesses.

What are the benefits of Looker Studio?

The program offers users many benefits, including:

  • The ability to create custom reports and dashboards, as well as access to pre-built templates.
  • Real-time collaboration features, so multiple users can work on data analysis projects at the same time.
  • The program’s intuitive interface and easy-to-use features make it an attractive choice regardless of your company’s structure.

If you are looking for a business intelligence tool that can help you make better decisions, Looker Studio is an excellent option.

You are convinced that Looker Studio could be useful for you? Then let’s see how to get started with the tool.

How do I get started with Looker Studio?

To get started with Looker Studio, you just have to create an account.

After creating an account, you will be able to explore the program’s features and connect to your data sources.

Looker Studio offers a variety of tutorials and resources. This makes it very easy to get started.

Can’t quite figure out how to use this tool? Then the following should help you figure it out.

Examples of how companies can use Looker Studio

Companies can use looker studio to:

  • Create custom reports;
  • Analyze data in real time;
  • Build dashboards.

Create custom reports

looket studio report

Custom reports allow you to focus on the data that is most important to you.

You can easily create custom reports in Looker Studio. Simply select the data you want to include and choose the report template you want.

Analyze data in real time

Looker Studio’s real-time collaboration features allow multiple users to work on data analysis projects at the same time. This means you can analyze large amounts of data quickly and easily.

Build dashboards

Dashboards allow you to get a global view of your data by bringing it together in one place. Looker Studio offers a variety of templates that you can use to build custom dashboards.

Looker studio in a nutshell…

In short, Google Cloud’s renaming of Data Studio to Looker Studio is a clear indication of Google’s desire to simplify access to its tools.

With an even easier-to-use interface and more powerful data analysis tools, Looker Studio will make it easier for businesses to make better decisions.