Social Media

Clever Social Media Marketing Tips To Implement In 2021

By Sean, on January 21, 2021, updated on November 29, 2022 - 7 min read

Do you want to grow your brand organically? Startups and big companies are using social media marketing strategies to expand their brands, increase their sales, and generate leads.

Although it might seem challenging to build your brand online with all the platforms available for marketing campaigns, it is much easier to connect with your customers through social media.

In this article, we will give you tips that you can apply on different platforms that will help leverage your business. We will start with tips you can apply on any platform and then breakdown the tricks for different platforms.

Social Media Marketing Tips For Any Social Media Platform

Before we go down to each platform, we would love to explore social media marketing tips that can be useful to you no matter the social media platform you’re using.

Create a Strategy For Every Social Media Platform

Just the way you take time to come up with a marketing plan, you need to create a social media strategy for every platform you will be using for you to achieve your goals. Every platform has its best practices and these practices cannot be applied on all platforms.

You don’t have to use all the platforms available to market your brand because all you want is to hit your goals, you only need a platform or platforms that you can easily reach your audience and try to create targeted posts that resonate with your audience.

The importance of having a strategy for the platform you choose for your brand is that you can create targeted posts for your audiences.

When developing your strategy, you should be able to provide answers to the following questions:

  • Why you have chosen the platform?
  • What kind of audiences can you reach with the chosen platform? Who are the users of that platform you’re about to choose?
  • The type of posts that attract audiences?
  • How unique your posts will be?

If you cannot be able to come up with an answer for the above questions, then it’s time you went back to the drawing board and ask yourself why you should use social media platforms for your brand marketing.

For startup businesses, prioritize quality over quantity. There is no need of putting up numerous poor quality blog posts on various social media platforms. You can just pick one platform and ensure that you post engaging, high-quality blog posts to increase engagement.

2. Be Specific And Consistent

Determine how often you are going to post on the channels you are utilizing. Some platforms require you to be online most of the time of the day. Social media marketing platforms like Twitter require one to be online most of the time to reach maximum potential from your target audience.

Let’s take a good example of Instagram stories and Snapchat. Snapchat and Instagram stories disappear every 24 hours. This means that have to keep a posting routine and post every 24 hours if you want your content to reach users on Snapchat and Insta stories.

The task is a bit tough if you don’t spend more time online and you have to be very creative too because you have to create fresh content every 24 hours.

There is a lot of competition on social media platforms too. Your potential customers are probably following another business selling similar products and services too. The business you are competing with might have a better strategy and scheduling tools to assist them share blog posts and other types of content consistently.

When you don’t post regularly, there are higher chances of your audience forgetting about you hence you need to have a strategy on how often you will put up posts.

3. Interact With Your Audience

This tip might seem least important but it is extremely important if you want to keep your audience hooked. Most social media platform users use the platforms for interactions. You cannot post content on your social media platforms and move on without checking whether there are any questions, suggestions, or even hashtags.

Add more spice to your high-quality content by answering any queries from your audience. Add value where you find people talking about your services and product. Social media marketing is not a post-and-go kind of affair. You have to engage your audience and know the people who follow you better.

4. Get Your Entire Team In Your Social Media Marketing Journey

The best thing you can do is to involve your entire team in this journey of marketing your brand. This is an organizational journey and thus all the departments should be involved to help market your brand on social media.

They can make this strategy your social media marketing endeavor successful by either contributing content to the blog or sharing their photos to followers thus increasing awareness of your followers.

Keep on involving teams from other departments because it is a clever way of earning your follower’s trust. Your team can share with your followers and the people who follow them stories of what takes place behind the scenes. The more involved your team is in your social media marketing journey the more credibility in your brand.

5. Work With Influencers

Do you think it is easy to break forth in an immerse platform with numerous competitors? Building a social presence is not easy and that is why you should partner with influencers in your niche.

An influencer with a huge will help you promote your product or services. Many companies have discovered the power of partnering with well-established influencers in their niche and most have reaped big out of the partnerships.

With a simple shoutout from an influencer, you reach a wider audience and increase the credibility of your brand.

6. Don’t Let Algorithms Shift Intimidate You

Most social media platforms change their algorithms abruptly. This shift of algorithms often make users feel frustrated and helpless not knowing what to do because they aren’t exposed to such changes. Don’t apply a million content hacks trying to beat the algorithms. Try to find out what caused the change and then work on your content strategy to solve the problem.

There is no quick fix on social media platforms. You just have to maintain top quality content to avoid the changes.

Social Media Marketing Tips For Instagram

Instagram is another good platform for social media marketing. Instagram is mostly used by brands that have a lot of visual content to share. Below are some of the tips you can utilize if you are using Instagram to market your brand:

1. Post on Instagram Stories Frequently

Instagram algorithms change randomly and it can be very hard to predict. However, you can shift to Instagram stories and reach more followers. You can put up a post on Instagram stories and encourage your followers to click on your profile. This trick will let the algorithm know that people are looking for your posts. With that, the algorithms will show your posts to more people.

Another way of letting your people know that there is a new post on your newsfeed is by putting up a post on Instagram stories.

Every time you share a new post, the people who follow you on Instagram will see it at the top of their feed. Therefore, you can easily draw the attention of your followers by making good use of Instagram stories.

Include links to your blog, a web page, or even your website link on the posts you share on Instagram stories. Sharing your website link on Instagram can increase your website traffic too.

2. Use IGTV

Do you have lengthy stories that you want to share on Instagram? Maybe it’s time you utilized IGTV. You might not have ample time to create content for other platforms. With IGTV, you can share long stories of your brand like behind the scenes, tutorials, and other types of content.

Social Media Marketing Tips for Facebook

Facebook is one of the best platforms you can use to market your business. Below are some of the tips you can utilize on Facebook to hit your social media marketing goals:

1. Utilize Facebook Ads and Promoted Posts

Although predicting the Facebook algorithm can be hard because it constantly changes. But all hope is not lost. With the help of Facebook ads and sponsored posts, you can efficiently market your brand.

Paid advertising is one of the best ways of accelerating your visibility on Facebook.

There are many benefits to using Facebook ads. It’s not just about increasing your visibility. With Facebook Ads, you can target people who share similar interests with your audience helping you to increase your brand awareness.

You can create targeted messages for specific demographics from the type of devices your target audience is using, their location, and age.

2. Use Facebook Messenger

Facebook messenger is not just a communication tool for friends and family. You can utilize Facebook Messenger as your marketing tool. Many big brands are already using Facebook messenger to connect with their customers.

You don’t just have to rely on your newsfeed to target your customers. You can automate your Messenger using chatbots to communicate with users directly. If you have no idea of how to go about it, you can simply try to look into what other brands in your niche are doing to utilize Facebook Messenger and then come up with a strategy that works for you.

Chatbots can help you tackle frequently asked questions about your brand.

3. Build A Community By Creating A Facebook Group

If you want to connect with your fans and increase the number of people who follow you then creating a Facebook group should be your priority. If you already have a Facebook page, you can use it to share general content and connect with people who follow you but a Facebook group is good for creating conversations around your business.

4. Go Live On Facebook

Have you realized that live videos tend to get more engagement than regular videos? Well, this can be a great tool to increase engagement around your brand. People get hooked easily by live videos than prerecorded videos.

Facebook is currently promoting live videos because anytime you log in to Facebook you will get a notification of people who went live. This is a great chance to use this tool to share more by sharing tutorials and demonstrations and even have a question and answer session with your customers.

Social Media Marketing Using Twitter

Twitter is one of the biggest tools for social media marketing as well as a search engine that you can use to find anything or any information. You can easily reach and engage with people in your niche who are not your followers on this platform.

Twitter gives you a chance to take part in trending conversations and introduce your brand to audiences who were not aware that your brand existed.

You can use Twitter for social media marketing by:

  • Utilizing hashtags
  • Utilizing Twitter advertising tools

Other social media marketing platforms are:

  • LinkedIn
  • Snapchat
  • Youtube


As a digital marketer, you have to know that social media is constantly changing and thus your goals might be affectect by the change. You have to keep up with the changes to stay relevant in this digital space. With the emerging trends annually, you have to ensure that your social media marketing strategy is constantly updated to keep up with the new social media trends. Ensure that you follow the trends and keep on trying new tools and tricks for you to grow. However, with the above tips on social media marketing, you can be able to compete efficiently with your competitors and even manage to stay at the top.