Productivity Tools

8 unmissable lead management software for small businesses in 2023

By Steven, on August 2, 2023, updated on August 7, 2023 - 10 min read

Boosting sales, optimizing conversions, and harnessing the power of customer data has never been more vital – or more achievable – than in today’s digital era.

If you’re a small business owner looking to skyrocket your success, look no further! This comprehensive guide unveils the 8 unmissable Lead Management Software solutions for 2023, each one specifically tailored to fuel the growth of small businesses.

Ready to transform leads into loyal customers? Let’s dive in and explore the game-changers in lead management that are just a click away.

But before we go any further, let’s take a quick look at the main characteristics of these programs.

Also read : Deciphering CRM terminology: Let’s crack the code together!

SoftwareRatingPricing (starting from)Free TrialMain Strengths
Sellsy4,4/5€30 per month per userNoComprehensive CRM features, robust customer support
Pipedrive4,9/5$14.90 per month per userYes (14 days)Simple and clear lead management interface, useful integrations
Monday4,7/5$8 per month per userNoOffers good project and task management features, Shared workspace for collaboration
Hubspot4,5/5$50 per monthNoVast array of advanced CRM features, efficient customer support options
Zendesk4,7/5$19 per month (Team Plan)Yes (14 days)Effective communication nurturing features, compatibility with popular platforms
Freshsales4,5/5Free to $69 per monthYesAffordable plans, advanced lead nurturing capabilities, cloud-based software with mobile access
Bitrix244,5/5Free to $159 per monthYesAll-in-one solution for CRM, project management and HR needs, customizable and adaptable to various business needs.

Want to know more? Then let’s dive in!

Understanding the gist: What is a lead management software and why is it critical?

Lead Management Software – a simple term, yet it bears immense significance for any business striving to thrive.

It’s like the secret sauce adding that extra zing to your sales process. Who wouldn’t want that, right?

This kind of software helps automate the process of capturing, tracking, and engaging with your potential customers – your leads.

So, why is it essential? Well, imagine juggling multiple balls at once while you’re walking a tightrope. Challenging, isn’t it? That’s exactly what managing leads without these tools is like!

So, as you’re beginning to understand, it’s going to be hard to get by without one of these tools. But it’s important to choose the best possible one.

That’s why Debugbar has compiled a list of the 8 best LMS in 2023.

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The 8 lead management software stars of 2023

There’s a lot of lead management software out there, but not all of it really works. But don’t panic Debugbar has tested the best ones and reveals the 8 best of 2023:

  • Sellsy
  • Pipedrive
  • Monday
  • HubSpot
  • Zendesk
  • Zoho
  • Freshsales
  • Bitrix24

Let’s have a closer look at each one!

1. Sellsy: Not just software, but a comprehensive solution

Rating4.4 out of 5
Pricing€30 per month, per user
Main FeaturesPipeline Management, Online Invoicing, Alerts/Notifications, Contact Management, Lead Capture
User FriendlinessRated 4.1 for ease of use
Customer ServicePhone Support, Email/Help Desk, Chat, FAQs/Forum, Knowledge Base, Live Online training, Documentation, Videos, In-Person sessions
DrawbacksDifficulties managing leads and sales pipelines, issues with the mobile app’s offline mode
ProsEasy to use, good customer service, useful features

Sellsy embodies adaptability and affordability. Boasting features such as:

  • Pipeline management
  • Online invoicing
  • Notifications
  • Contact management
  • And lead capture

It’s a complete suite for your CRM requirements.

Priced at €30 per month per user, Sellsy offers value for money with an overall rating of 4.4 out of 5, standing testament to its efficiency.

The software is highly user-friendly with a rating of 4.1 for ease of use. From phone support and live online training to knowledge base and in-person sessions, Sellsy ensures you’re never left alone in moments of need.


Despite its numerous perks, some users have reported issues managing leads and sales pipelines, along with offline issues on the mobile app. So, do weigh these aspects before making your choice.

In a nutshell, Sellsy is a multi-faceted tool that can revolutionize the way you manage leads.

Feeling intrigued by Sellsy? It’s just the beginning. Let’s keep going and reveal the next software star.

2. Pipedrive: Simplifying sales like never before

Rating4.93 out of 5
PricingStarting from $14.90 per month, per user
Main FeaturesCustomer tracking, Multi-channel communication, Collaboration tools, Lead notifications, Website time tracking, Integrations with popular platforms
User FriendlinessRated 4.5 for ease of use
Customer ServiceEmail/Help Desk, Chat, FAQs/Forum, Phone Support, Knowledge Base, 24/7 Live Support
DrawbacksSome users reported initial difficulty understanding the software and issues navigating contact lists
ProsEasy to use, great customer service, useful features

A powerhouse from the United States, Pipedrive has been revolutionizing sales since 2010.

Best suited for sales teams seeking a powerful yet straightforward tool, Pipedrive is all about clarity and efficiency, providing an insightful overview of your existing and historical transactions.

With a starting price of just $14.90 per month per user, it’s an affordable solution for your lead management needs. While it doesn’t offer a free version, you can take it for a spin with its 14-day free trial – no credit card needed!

Key features include:

  • Multichannel communication
  • Collaboration tools
  • Lead notifications
  • Website time tracking
  • And much more

It’s also compatible with popular platforms like Google Meet, Microsoft Teams, and HubSpot.


But every coin has two sides. Some users have reported initial difficulty in understanding the software and issues navigating contact lists. Despite these minor drawbacks, Pipedrive remains a popular choice among small businesses.

Now that you’ve got the scoop on Pipedrive, let’s step into the world of the next software – Monday.

3. Monday: Say goodbye to Monday blues with this CRM software

Rating4.7 out of 5
PricingStarting from $8 per month, per user (18% discount on yearly payment)
Main FeaturesProject Management, Task Management, Automated Reminders and Notifications, Leads Board, Shared Workspace
User FriendlinessRated high for ease of use
Customer ServiceEmail, Chat, Support Ticket
DrawbacksLack of features for setting up recurring tasks and mindmapping, inability to toggle between different views
ProsComprehensive sales, process and performance insights, automated sales pipeline, set automatic reminders and task assignments

Monday on your calendar might intimidate you, but in your business toolkit will surely leave you impressed!

Known for its robust capabilities in managing customer data and processes effectively, it streams the sails of businesses, irrespective of their size.


The pricing plans of are as reasonable as they can get, starting at just $8 per user per month. Moreover, the yearly payment comes with an 18% discount – quite a steal, isn’t it? While it doesn’t offer a forever free plan, a free basic plan trial is there for you to test the waters.

And its ratings? An impressive score of 4.7 out of 5 speaks volumes about its efficiency!

Its extensive feature list includes:

  • Project and task management
  • Automation capabilities like reminders and notifications
  • And oh-so-helpful Leads Board

But wait – here’s something uber cool about Have you ever wished for a shared workspace that simplifies collaboration with team members? Well, congratulations because lets you do just that!

However, keep in mind a few drawbacks. Some users have reported lacking features for setting up recurring tasks and mind mapping. There is also an inability to toggle between different views.

Did make you rethink your Mondays? Let’s unveil more software gems ahead!

4. HubSpot: A top-notch CRM solution that won’t break your bank!

Rating4.5 out of 5
PricingStarting from $50 per month
Main FeaturesContract/License Management, Relationship Tracking, Mac Compatibility, Opportunity Management, Lead Distribution
User FriendlinessRated 4.4 for ease of use
Customer ServiceEmail/Help Desk, Phone Support, Knowledge Base, Chat, FAQs/Forum
DrawbacksCan be overwhelming due to extensive features, could be pricey as per some users
ProsComprehensive sales and performance insights, automated sales pipeline, automatic reminders and task assignments

HubSpot – a big name in the industry, and for good reasons. HubSpot CRM is a boon for businesses of all sizes.

An acclaimed software since its inception in 2012, it’s been helping businesses manage their customer data, interactions, and processes seamlessly.


The pricing model of HubSpot is quite flexible, starting at $50 per month, with free trial versions available to test the waters.

It boasts an impressive overall rating of 4.5 out of 5, and a high likelihood of recommendation standing at 79%. Its user-friendly nature is reflected in the ease-of-use score of 4.4.

What’s so cool about HubSpot? A better question would be – what’s not? From managing contracts and licenses to tracking relationships and lead distribution, it does it all with finesse.

HubSpot provides deployment on different platforms like:

  • Cloud
  • SaaS
  • Web-based
  • Desktop
  • Android
  • And iPhone

Plus, its support system is quite robust with email/help desk support, phone support, and a knowledge base.

However, no solution is perfect. HubSpot can sometimes seem a bit overwhelming due to its extensive feature list. Also,some users have reported it to be a bit pricey in comparison to other options available in the market.

So far, so good? Stay tuned because the journey of exploring lead management software isn’t over yet. Buckle up for the next one.

5. Zendesk: Lead management at its best

Rating4.69 out of 5
PricingStarting from $19 per month (Team plan), up to $150 per month (Enterprise plan)
Main FeaturesFunnel tracking, Pipeline conversion reports, Customizable Lead Smart lists, Automatic logging of calls and emails, Activity tracking, Prospecting tools, Communication nurturing, Lead scoring
User FriendlinessRated high for ease of use
Customer ServiceLive Chat, Email Support, Help Center with Product Articles
DrawbacksCannot add prospects directly from a company domain or email for auto-filling data
ProsFully customizable CRM dashboard, captures important lead information, comprehensive reports and analytics, enables data-driven solutions

Stepping up the lead management game, Zendesk Sell is a versatile CRM software suitable for businesses of all sorts.

With an overall score of 4.69 out of 5, it’s an established player in the market.

Zendesk Sell boasts of an array of features, including:

  • Funnel tracking
  • Pipeline conversion reports
  • Customizable Lead Smart lists
  • Automatic logging of calls and emails
  • Activity tracking
  • Robust prospecting tools
  • Communication nurturing
  • And lead scoring

Imagine all that power at your fingertips! With integration capabilities like JIRA, Salesforce, Shopify, and Slack, Zendesk nicely aligns with your existing business apps.

It’s effortlessly available on Android and iOS platforms too.

Starting at $19 per user per month for the Team plan and going up to $150 per user per month for the Enterprise plan, Zendesk might seem a bit pricey. But hey, there’s a 14-day free trial to let you test the waters before diving in!

But as they say – nobody’s perfect. Some users have reported that you can’t directly add prospects from a company domain or email for autofilling data.

And there you have it! A detailed glimpse into Zendesk’s potential. But we’re not stopping here. Pack your bags and get ready to explore our next software star.

6. Zoho: Power-packed performance in lead management

Rating4.8 out of 5
PricingStandard – $14/user/month, Professional – $23/user/month, Enterprise – $40/user/month, Ultimate – $52/user/month (all billed annually)
Main FeaturesAutomation, Customizable Dashboard, Time Tracking, Mobile App Development, Issue Tracking, Access to Project Documents
User FriendlinessRated high for ease of use
Customer ServiceEmail/Help Desk, Phone Support, Live Chat, In-person sessions
DrawbacksLimited customer support, complex customizable features, data duplication issues, difficulty in deleting documents
ProsAdvanced BI with Zoho Analytics, lead conversion from live chats, clear visibility of customer stages, mobile app, extensive email marketing capabilities, source tracking

Zoho CRM is a trusted name in the industry, bolstering the sales of over 13,600 companies worldwide, including Creator Scripts and OverNite Software.

It’s a preferred software across multiple countries from the US, UK, and India to Spain, Netherlands, and Mexico.

What makes Zoho special? It offers precise solutions for business activities and enhances team productivity. With features like:

  • A customizable dashboard
  • Time tracking
  • Mobile app development
  • Issue tracking
  • And project document access – Zoho ensures your business is always on track

Aiming to cater to various needs, Zoho provides different pricing plans:

  • Standard at $14/user/month
  • Professional at $23/user/month
  • Enterprise at $40/user/month
  • and Ultimate at $52/user/month

Not sure if it’s the right fit? Check out its 14-day free trial!

Rated at 4.8 out of 5, Zoho speaks volumes about customer satisfaction. While it offers excellent training support via live chat, phone, email, and in-person sessions; there have been complaints about limited customer support and data duplication issues.

And that brings us to the end of our deep dive into Zoho. But don’t put your explorer hat away just yet – we’ve got more software gems to uncover.

7. Freshsales: Nurturing leads has never been this ‘fresh’

Rating4.5 out of 5
PriceFree to $69 per user/month (billed annually)
Main FeaturesTerritory Management, Collaboration tools, Sales Activity Management, Third party integrations, Workflow Automation (Pro edition), Sales Forecasting (Enterprise edition)
User FriendlinessRated high for ease of use
Customer ServiceEmail/Help Desk, Phone Support, Live Chat, User Forums, Knowledge Base, Online Live sessions
DrawbacksWorkflow automation feature only available in the professional edition, Quote tools require additional costs, Limited external integration options
ProsEfficient lead management, Clear communication between teams, Identification of sales-ready leads,

Every gardener knows, the better you nurture your plants, the more beautiful they bloom. And that’s exactly what Freshsales does to your leads. It nurtures them beautifully, helping your business flourish.

Developed by Freshworks in 2016, Freshsales is an all-in-one CRM solution designed to cater to businesses of all sizes.

With a robust set of features including:

  • Territory management
  • Collaboration tools
  • Sales activity management
  • And third-party integrations, it has everything you need to manage leads efficiently

Let’s talk money. With four different plans, Freshsales ensures there’s something for everyone.

Starting from an absolutely free plan for unlimited users and moving on to Growth at $15 per user/month, Pro at $39 per user/month and Enterprise at $69 per user/month – the choice is yours!


Boasting an impressive overall score of 4.5 out of 5, Freshsales is highly recommended by its users.

But as always, there are two sides to every coin. While it’s praised for its accessibility, user interface and customer service, there’s room for improvement in workflow automation (available only in the professional edition) and tools for quotes, which require additional costs.

If you’re impressed with freshsales, hold onto your hats because we’ve got one more software wonder to share! Stay tuned for the last stop on our journey.

8. Bitrix24: All-in-one software to manage and nurture your leads

Rating4.5 out of 5
PriceFree to $159 per month (billed annually)
Main FeaturesAdvanced Project Planning, Resource Management, Progress Tracking, Client and Project Management, Workspace Collaboration, Team Chat, Video Conferencing, Document Management
User FriendlinessRated high for ease of use
Customer ServicePhone Support, Live Chat, Email/Helpdesk, Online Training Modules
DrawbacksSome functions might not work perfectly, system setup and customization can be challenging for beginners
ProsRigorous Lead Management, Comprehensive Sales Insights, Efficient Collaboration Tools, Extensive feature list

If you’re looking for software that does it all, Bitrix24 might just be the one for you. A comprehensive system that incorporates CRM, project management, and human resource management – it truly is a Jack of all trades!

Detailed management of leads is the cornerstone feature of Bitrix24, offering lead capture, nurturing, scoring, and automation. Its system enables efficient lead generation and processing, turning opportunities into businesses seamlessly.

It ensures smooth lead distribution among agents and provides online storage from 5 GB to unlimited.

Customer support? Bitrix24 has got you covered with phone support, live chat, and contact forms.

It is compatible across Android, iOS, and Mac platforms. Highlighted features comprise:

  • Advanced project planning
  • Resource handling
  • Progress tracking
  • Client and project management within the same space

With project workspaces, team chat, video conferences and document management – collaborating on projects has never been this efficient!

Despite these dazzling features, some functions might not work perfectly. The system can be challenging to set up and customize, especially for CRM novices.


Nonetheless, Bitrix24 outshines its minor drawbacks with its excellent offering of web pages and form creation within the CRM for lead generation.

Moreover, it provides solutions for generating leads from websites, such as landing page hosting and customizable form integration.

Bitrix24 presents four pricing plans:

  1. Free (5 GB, unlimited users).
  2. Basic (24 GB, 5 users, $39 per month).
  3. Standard (50 users, $79 per month)
  4. Professional (1024 GB, $159 per month)

You can start off with a basic free-for-life plan or opt for a free trial to experience its capabilities first-hand.

That’s it, we’ve completed our round-up of the best lead management software. Now it’s time to sum it all up.

Hand-picked lead management software: The unforgettable ones!

We’ve ventured into the universe of lead management software, explored their distinct features, advantages, and limitations.

Each software has its own strengths which can help small businesses streamline their sales funnel effectively.

It’s crucial to remember that the right software for your business depends on your unique needs and goals.

Key takeaways:

  • Lead management software is a fundamental tool that helps automate the process of capturing, tracking, and managing leads.
  • Sellsy, Pipedrive, Monday, Hubspot, Zendesk, Freshsales and Bitrix24 are some of the top-performing lead management software to look out for in 2023.
  • Key features to look for include pipeline management, team collaboration tools, customizable dashboards, sales activity tracking, and third-party integrations (Salesforce cloud, JIRA, Shopify…).
  • While some might seem a bit pricey, many of these software offer free trials to allow you to test their capabilities before investing.

Remember, the best lead management software is one that caters to your unique business needs and fits seamlessly into your sales process. So don’t shy away from exploring these options and deciding which one could be your ticket to boosted sales in 2023!