Productivity Tools

ActiveCampaign Pricing Plans: Which One is Best for You?

By Pierre, on January 19, 2023, updated on February 14, 2023 - 3 min read

ActiveCampaign is a powerful marketing automation tool that helps businesses and entrepreneurs create effective strategies to engage their customers and grow their business. 

ActiveCampaign offers an impressive range of features, including:

  • email marketing,
  • marketing automation,
  • customer relationship management (CRM),
  • sales automation,
  • and more.

With its intuitive interface and user-friendly features, ActiveCampaign makes it easy for users to create effective campaigns quickly and efficiently. In order to get the most value out of ActiveCampaign, it’s important to choose the right pricing plan for your business.

In this article, we’ll take a look at the different pricing plans available from ActiveCampaign and compare them side-by-side. We’ll also discuss what factors you need to consider when choosing the right plan for your business, so you can get the most value for your money.

ActiveCampaign Pricing Plans

ActiveCampaign offers four different pricing plans:

  • Lite ($9/month),
  • Plus ($49/month),
  • Professional ($129/month),
  • and Enterprise (custom pricing).

Each plan comes with an increasing number of options as well as monthly contact limits.


The Lite Plan includes up to 500 contacts and basic options such as:

  • email marketing,
  • automation builder,
  • CRM,
  • sales automation,
  • SMS marketing,
  • site event tracking and more.

It also includes free live chat assistance.


The Plus Plan includes up to 2.500 contacts and all of the features included in the Lite Plan plus additional functionalities such as:

  • social media tools integrations,
  • lead scoring & tagging,
  • custom user permissions,
  • A/B testing and more.

This plan also includes a priority live chat hotline.


For 129$/month, the Professional Plan allows up to 10.000 contacts and comes with the same functionalities of the Plus Plan plus additional ones such as:

  • managed email delivery service,
  • custom contact views & fields,
  • advanced segmentation & list filtering options,
  • custom domains for emails sent through ActiveCampaign and more.

With the professional plan you also have access to a VIP live chat hotline.


The Enterprise Plan is customized for each customer’s needs with unlimited contacts and all of the functionalities included in the Professional Plan plus additional enterprise-level options such as:

  • API access & white labeling options.

Enterprise plan users can easily join the support team thanks to the VIP live chat.

Now that we’ve looked at each plan in detail, let’s compare them side by side to better understand what they have to offer you:

PlanPrice Per Month*Contacts Included**Features Included***
Lite$9/monthUp to 500Email Marketing + Automation Builder + CRM + Sales Automation + SMS Marketing + Site Event Tracking + Free Live Chat.
Plus$49/monthUp to 2,500All Features Included In Lite Plus + Social Media Tools Integrations + Lead Scoring & Tagging + Custom User Permissions + A/B Testing And More + Priority Live Chat.
Professional$129/monthUp to 10,000All Features Included In Plus Plan + Managed Email Delivery Service + Custom Contact Views & Fields + Advanced Segmentation & List Filtering Options + Custom Domains For Emails Sent Through ActiveCampaign And More + VIP Live Chat.
EnterpriseCustom PricingUnlimited ContactsAll Features Included In Professional + API Access & White Labeling Options + VIP Live Chat.

*Monthly pricing is billed annually; If you want to pay month by month it’s possible at an additional cost.

**Additional contacts can be added at an additional cost.

***Some features are only available on certain plans.

Now that we’ve taken a look at each plan in detail let’s discuss which one is right for your business.

How to choose the right plan for your business

  In order to choose the right plan for your business, you need to consider a few factors.

  • First, you need to consider the number of contacts you have. If you have more than 500 contacts, then you’ll need to upgrade to the Plus or Pro plan.
  • Secondly, you need to consider your automation needs. If you require sophisticated features such as managed email delivery or advanced segmentation & list filtering options, then you’ll likely want to upgrade to the Pro or Enterprise plan.
  • You should also take into account any free trials that ActiveCampaign offers. ActiveCampaign currently offers a 14-day free trial on all of its plans, so you can get a feel for the software before committing to a subscription. Additionally, it offers a free Lite Plan with up to 500 contacts and basic features such as email marketing and automation builder.
  • Finally, it’s important to consider the support offered by each plan. All plans include live chat support, but the level of support varies depending on the plan. The Lite Plan includes free live chat support while the Plus and Professional Plans include priority and VIP live chat support respectively.

ActiveCampaign pricing: what to remember?    

In conclusion, ActiveCampaign offers four different pricing – Lite ($9/month), Plus ($49/month), Professional ($129/month), and Enterprise (custom pricing). Each plan comes with an increasing number of features as well as monthly contact limits.

  • When choosing a plan for your business, it’s important to consider factors such as the number of contacts you have, your automation needs, any free trials offered by ActiveCampaign, and the level of support included in each plan.
  • For businesses with fewer than 500 contacts and basic automation needs, we recommend starting with the Lite Plan.
  • For businesses with more complex needs and larger contact lists, we recommend upgrading to either the Plus or Professional Plan depending on your specific requirements.