Productivity Tools

ActiveCampaign vs Klaviyo: Which One Reigns Supreme in Email Marketing?

By Pierre, on January 19, 2023, updated on June 1, 2023 - 3 min read

Email marketing is an essential part of any business’s digital marketing strategy. With email marketing, businesses can reach a wide audience and build relationships with customers, prospects, and partners.

Although, to be successful, businesses need the right email marketing software to manage campaigns, automate tasks, and track results.

In this article, we will compare two of the most popular email marketing solutions on the market: ActiveCampaign and Klaviyo.

Activecampaign & Klaviyo: Features Comparison

The first step in determining which email marketing platform to use is to compare the features that each platform offers.

ActiveCampaign key Features

  • Automation: ActiveCampaign allows users to easily create automated workflows with its drag-and-drop builder. Users can create automated sequences based on subscriber behavior or activity.
activecampaign automation
  • CRM (Customer Relationship Management) Integration: ActiveCampaign integrates with leading CRMs such as Salesforce and HubSpot. This allows users to better manage their contacts and campaigns.
  • Segmentation: The platform enables users to segment contacts based on a variety of criteria such as past purchases, behavior, or demographics. This feature allows you to create more targeted campaigns that are more likely to engage your audience.
  • A/B Testing: With A/B testing, users can optimize their campaigns for higher engagement rates.

Klaviyo key Features

  • Advanced Segmentation: Klaviyo offers advanced segmentation capabilities for targeting more specific audiences. This allows businesses to target specific audiences with precision.
klaviyo segmentation
  • Personalization: The platform allows users to personalize emails by including dynamic content.
  • Automated Email Flows: With automated email flows, you can send personalized emails at scale. This feature is particularly useful for ecommerce businesses.
  • Integration with Ecommerce Platforms: Klaviyo integrates with major ecommerce platforms like Shopify and Magento.
Email marketing automationYesYes
Personalization and segmentationYesYes
Abandoned cart recoveryYesNo
Behavioral targetingYesNo
Advanced analytics and reportingYesYes
Integration with e-commerce platformsYes (Shopify, Magento, etc.)No
Integrations with other toolsYes (Facebook, Google, Instagram, etc.)Yes (Salesforce, Zapier, etc.)
A/B testingYesNo
Predictive analyticsYesNo
CRM and sales automationNoYes
Marketing automationNoYes
SMS marketingNoYes
Integrated web formsNoYes
Advanced automation workflowsNoYes

In a nutshell: both ActiveCampaign and Klaviyo offer a range of functionalities that can be useful for different types of businesses.

While ActiveCampaign excels in automation and CRM integration, Klaviyo shines in advanced segmentation and personalization, as well as integration with ecommerce platforms (Shopify, Magento…).

It’s important to consider which options are most important for your business before making a decision on which platform to use.

Ease of use

Ease of use is an important factor to consider when choosing an email marketing platform. Both ActiveCampaign and Klaviyo offer user-friendly interfaces, but they differ in the specific ways they make it easy for users to create and manage a campaign.

ActiveCampaign Ease of Use:

  • Intuitive interface: ActiveCampaign’s interface is easy to navigate and understand, making it simple for users to create and manage a campaign.
  • Automation and CRM integration: The platform’s automation features and integration with CRMs such as Salesforce and HubSpot make it easy for users to manage contacts and campaigns.

Klaviyo Ease of Use:

  • User-friendly interface: Like ActiveCampaign, Klaviyo’s interface is quite easy to understand and to navigate.
  • Automated email flows and personalization: The software’s automated email flows and personalization features make it easy for businesses to send personalized emails to their customers and to create targeted campaigns.

In brief: ActiveCampaign as Klaviyo offer user-friendly interfaces that make it easy for users to create and manage campaigns.

However, the specific terms of their usability differ.

ActiveCampaign offers an intuitive interface and automation and CRM integration, while Klaviyo focuses on automated email flows and personalization.

Also read : Notion vs. Trello – An In-depth Comparison

Pricing Comparison

The next step in evaluating which email marketing software to use is to compare pricing plans.

PlanKlaviyoFeatures includedActiveCampaignFeatures included
Basic$20/monthemail marketing capabilities, email templates, and basic segmentation and automation.$9/monthemail marketing capabilities, basic automation, free support and access to the Customer Relationship Management software.
Growth$200/monthfeatures of the Basic plan + advanced segmentation and automation, abandoned cart email, and SMS marketing capabilities.$49/monthfeatures of the Lite plan + advanced automation, sales automation, free support and access to the ecommerce automation.
Pro$450/monthfeatures of the Growth plan + A/B testing, predictive sending, and access to Klaviyo’s API.$129/monthall the features of the Plus plan + access to predictive sending, VIP support and advanced reporting
EnterpriseCustom pricingall the features of the Pro plan + dedicated account management and custom integrations.Custom pricingall the features of the Professional plan + dedicated IP, VIP support and custom permissions.

Note that ActiveCampaign plans include a free trial, and that the prices are based on the number of contacts you have.

ActiveCampaign vs Klaviyo : our final opinion

Klaviyo and ActiveCampaign are both powerful email marketing platforms that offer a range of features and pricing plans.

Both platforms are easy to use and have excellent customer support. Ultimately, the winner in this comparison is ActiveCampaign.

The platform offers more automation features, integrations, and more affordable pricing plans than Klaviyo. Whether you’re a small business or a large enterprise, ActiveCampaign is the ideal choice for your email marketing needs.