Digital Marketing

Content Trends In 2022 Worth Paying Attention To

By Steven, on November 27, 2022, updated on November 28, 2022 - 3 min read

Are you still staring at your screen in a bit of a daze and asking yourself the all-important question: What’s going to happen in content making in 2022? What should you do and what should stay away from?

Content Trends of 2022

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There are many new trends in content marketing, social media, SEO, and e-commerce. We have collected the most important ones right here, so let’s take a look.

Everybody Shops Online

The classic window-shopping experience in the city center has had its day – at least in the real world. Social media shops will be a huge thing in 2022. The trend, “shopping via social media,” already hit hard last year and will continue to drive our shopping mood this year. Instagram and TikTok are turning into true “shopping apps,” and the numbers speak for themselves.

According to Statista, the total of all sales via social networks will i ncrease by 400 percent (604.5 billion dollars) worldwide between 2021 and 2027. Social media will become a core platform for accompanying customers through all stages of the buying process.

Influencer commerce will be a hot topic. Influencers sell products directly on their own social media channel, and with it come new creative content. In 2021, TikTok showed us fascinating ways to sell products, and we expect the trend to continue this year.

Tip for bloggers – do not negate quality, no matter what you are selling. Use every trick in your book to make your subscribers enjoy the post/video. This way you will not see any negative comments about how you “sold out”.

Small But Mighty

Corona has fired up the influencer market. Micro-influencers are the main beneficiaries of this. They are characterized by a high level of engagement with their community but do not necessarily have a huge number of followers. They appear particularly authentic and approachable and are relatively inexpensive for companies.

The main reason, why people are turning towards less known bloggers – you can actually talk to them. Micro-influencers engage with their audience on so many levels, so the latter starts to feel as if they are just watching their friend. After all lockdowns we had in the last 2 years, communicating with a blogger is like a breath of fresh air.

Strangely enough (not really), subscribers like to speak with a content creator directly. If you have 1+ million subs, it is understandable that you can not talk to everybody who writes. However, regular live streams and answering comments are also a great way to stay in touch with your audience.

Podcasts and Audio Formats

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In the future, not only videos will play an increasing role, the same applies to audio content. For one thing, podcasts are still on the upswing. On-demand digital talk formats are more popular than ever before. Meanwhile, according to a podcast baseline study, 88 percent of 18-50 year-olds already listen to a podcast at least occasionally – whether it’s while driving, cooking, or falling asleep.

Some podcasts are not only about audio. People also enjoy video podcasts, especially if there is a famous guest involved. The big breakthrough has not happened yet, but the trend is definitely there. Podcasts that involve video presentations (this can be science experiments, for example) are getting some traction too.

Fun fact: many content creators nowadays do not know how to edit a video. They are used to platforms like TikTok where all functionality is already built-in and editing is done in a few swipes. To create a quality video podcast, you will need to learn how to edit. For this you can use such programs as Adobe Premiere Pro or Sony Vegas Pro on Windows, and PowerDirector 365 or Final Cut Pro on Mac. These are fully fledged editing tools, but if you need to compress MP4 on Mac, Windows, Linux, or on any other platform, they might not be worth it, just use an online solution. 

Content With A Focus On Sustainability

Well-prepared content has proven to be a kind of lifeline in the last two years. More than three-quarters of B2B companies and over half of B2C companies increased their spending on content marketing in 2021 compared to the previous year, and this is likely to continue in 2022. Also, in light of changing media usage patterns, investments in high-quality video and audio formats will pay off this year.

We are excited to see what is in store for us and the content industry this year. It is certain to be another exciting and thrilling year with numerous challenges. Would you like to learn more about content creation? Or do you have other issues you need help with? We are happy to support you with our expertise – not just with the new trends.

Feature image by Photo by Kaleidico on Unsplash –