Digital Marketing

How to sale on Google Shopping?

By Pierre, on November 1, 2022, updated on November 27, 2022 - 7 min read

When you want to find out how much something costs or where you can buy it, chances are you turn to Google. The same goes for when people want to do some online shopping.

So, as an online seller, you have to use Google Shopping as one of your go-to marketing channels

Want to reach more prospects? Want to increase your sales? Using Google Shopping is the best way to go!

  • Google Shopping is a marketplace (as amazon or ebay).
  • You can list your products for free and sell them to customers.
  • It is a great way to reach more prospects and increase sales.
  • To get started, you need to create a Merchant Center account. 

But let’s see that in more detail!

What is Google Shopping?

Google Shopping is a service provided by Google that allows users to search for and compare products from online retailers. The results are displayed in a grid-like format, with product images, prices, and other relevant information.


If you’re a retailer, then you can use Google Shopping to list your products and reach new shoppers. When shoppers search for products on Google, your listings may appear alongside the regular search results.

How does Google Shopping work?

Google Shopping is a platform where retailers can list their products for sale. It’s similar to Amazon, but with a few key differences:

  • There are no monthly fees. You only pay when someone clicks on your ad.
  • You can target prospects based on their location, time of day, device, and more.
  • It’s integrated with Google Search, so your product appears right when people are looking for it.

Now that you know how Google Shopping works, let’s look at the benefits of using it for your business.

What are the benefits to using Google Shopping?

There are many benefits that come with using Google Shopping. Here are a few of the most notable ones:

  • Increased visibility: when you list your products on Google Shopping, you’re automatically getting more exposure for your business. Your product will appear in search results when people are looking for products like yours.
  • Automatic listings: Google Shopping lists are generated automatically from your product feed. This means you don’t have to manually edit each listing, which can save you a lot of time.
  • Better results for eCommerce: Google Shopping is designed specifically for eCommerce businesses. This means that it’s tailored to provide the best results for businesses like yours.
  • Competition benchmarking: with Google Shopping, you can see how your products stack up against your competitors. This insight can be valuable in helping you adjust your pricing or improve your product lists.
  • Google Shopping improves SEO: by listing your products on Google Shopping, you can improve your overall SEO. This is because your product listings will include relevant keywords that help people find your products.
  • Google Analytics for Google Shopping: with Google Analytics for Shopping, you can track how well your product lists are performing. This can help you to optimize your listings for better results.

Convinced of the usefulness of using Google Shopping for your store? Want to start now? Then let’s see how to get started.

How to start selling on google shopping?

If you want to sell on Google Shopping you have to:

  1. Create a Google Merchant Center account.
  2. Collect and organize your product information feed.
  3. Connect to Google AdWords.
  4. Elaborate a Google Shopping campaign.
  5. Add your items.
  6. Edit an ad group and create an ad.
  7. Determine a budget for your Google Shopping campaign.
  8. Figure out who your target market is and when to schedule your Shopping campaign.
  9. After you’ve determined your target keywords, edit your ad groups.

Let’s take a more detailed look at each step.

Creating a Merchant Center Account

The first step to sell your items on Google Shopping is to create a Merchant Center account. This is where you’ll upload your product information and manage your lists.

To create a Merchant Center account:

– Go to the Merchant Center signup page.

merchant center 1
  • Enter your email address and click “Continue.”
email address
  • Follow the instructions to complete the signup process.

Once you’ve created your account, you can begin to add your products.

Collecting and organizing Your Product Data Feed

A product data feed is a file that contains all of the information about your products, such as the name, price, image, and description. Google Shopping requires such a file in order to list your products.

There are two ways to create such a feed:

  • Use a dedicated management service: this is a good option if you have a large number of products or if you want to save time.
  • Edit the file yourself: this is a good option if you have a small number of products or if you want more control over the process. You can create this type of file in Excel or another spreadsheet program.

Once you’ve created your feed, you need to upload it to the Merchant Center. To do this:

  • Go to your Google Merchant Center page.
  • Click on the “Data feeds” subtab.
  • Click the “Add” button.
feed datafeef

– Follow the instructions to upload your file.

After you’ve uploaded your product feed, you can add your products to Google Shopping.

Connecting to Google AdWords

The next step is to connect your Google AdWords account to the Merchant Center. This will allow you to create and manage your Shopping campaigns in AdWords.

To connect your accounts:

  • Go to the “Settings” tab in the Merchant Center.
  • Click on the “Linked accounts” subtab.
settings linked account
  • Under “Your Google Ads account” click the blue “+” button.
add google ad
  • Follow the instructions to link your accounts together.

Once you’ve connected your accounts, you can begin to create your Shopping campaigns.

Creating a Google Shopping Campaign

A Shopping campaign is a type of advertising campaign that allows you to promote your products on Google Shopping. Shopping campaigns are managed in AdWords, and they use product lists from your Merchant Center page.

To create a Shopping campaign:

  • Sign in to your AdWords page.
  • Go to the “Campaign” tab
  • Click on the “+” button.
create campaign
  • Select “Sales.”
sales 1
  • Then select “Shopping” and click “Continue
  • Follow the instructions to set up your campaign.

You can then begin to add your items.

Adding your items

Once you’ve created your Shopping campaign, you need to add your products. To do this:

  • Sign in to your AdWords page.
  • Click on the “Products” tab.
  • Click the “+” button.
add products
  • Follow the instructions to add your products.

After you’ve added your products, you can start setting up your ad groups.

Creating Ad Groups

An ad group is a collection of ads and keywords that you use to target a specific group of customers. In a Shopping campaign, each ad group contains a subset of your products.

To create an ad group:

  • Sign in to AdWords.
  • Select your Shopping campaign from the list of campaigns.
  • Click on the “+” button.
ad groups
  • Follow the instructions to set up your ad group.

Once you’ve created your ads, you can then manage your bidding and targeting options.

Bidding and Targeting Options

Bids determine how much you’re willing to pay for each click on your ad. You can set a manual bid or let AdWords automatically set your bids based on your target CPC.

Targeting options allow you to specify which customers you want to see your ads. You can target by location, time of day, device type, and more.

To set your bidding and targeting options:

  • Sign in to your AdWords account.
  • Click on the “Campaigns” tab.
  • Select your Shopping campaign from the list of campaigns.
  • Click on the “Settings” tab.
  • Under “Bidding,” select how you want to bid on your ads.
  • Under “Targeting,” select which customers you want to target with your ads.

Once you’ve set your bidding and targeting options, you can at last run your Shopping campaign.

How much will it cost me to sell my products through Google Shopping?

There are no fees associated with creating a Merchant Center account or uploading your product lists.

However, Google Shopping is a commission-based platform, which means that you’ll pay a percentage of each sale that you make. The exact commission rate will depend on the product category.

In addition to the commission fees, you may also be charged for other services, such as listing enhancement options and click-based advertising. These fees will be clearly displayed before you make any changes to your listings.

10 tips for selling better on Google Shopping

Google Shopping is a very interesting platform to enhance your sales but it’ll work better if you apply a good selling strategy. Here are our 10 tips for selling better on Google Shopping.

1. Exhaustive keyword research

The first step to a successful Google Shopping campaign is to conduct in-depth keyword research. You’ll need to identify the keywords that your potential customers are using to find products like yours. You can use tools like Google AdWords Keyword Planner and Google Trends to find the right keywords.

2. Create appealing titles

Your product titles play a crucial role in how well your lists perform on Google Shopping. Make sure that your titles are:

  • clear,
  • concise,
  • and include relevant keywords.

Avoid using excessive punctuation or symbols in your titles, as this can make your lists less likely to show up in search results.

3. Use only high quality images

Google Shopping places a lot of emphasis on product images. Your images need to be high-quality and accurately represent your products. Avoid using generic stock photos or images that have been heavily edited.

4. Exclude the negative keywords

Negative keywords are a crucial part of any Google Shopping campaign. They help you to exclude irrelevant searches from your targeting, which can improve your click-through rate (CTR) and conversion rate.

5. Focus on your best selling products

Don’t try to sell everything that you have in your store on Google Shopping. Focus on your best-selling products and the ones that are most relevant to your target customers. This will help you to get the most out of your Google Shopping campaign.

6. Don’t forget the unprofitable items

Make sure to exclude any unprofitable items from your Google Shopping campaign. There’s no point in spending money on ads for products that aren’t going to make you any money. To do this, you’ll need to use negative keywords and filters in your Merchant Center account.

7. Take advantage of bid adjustments to get the most out of your budget.

Bid adjustments can be a great way to stretch your budget further on Google Shopping. They allow you to increase or decrease your bids based on certain criteria, such as time of day or location. To use bid adjustments, you’ll need to set up a campaign in your Merchant Center account.

8. Write compelling descriptions

Your product descriptions play a crucial role in how well your listings perform on Google Shopping. Make sure that your descriptions are clear and appealing.

9. Use Promotions

Promotions are a great way to attract attention to your listings on Google Shopping. You can use them to offer discounts on your products or free shipping. To create a promotion, you’ll need to set up a campaign in your Merchant Center account.

10. Monitor your performance

It’s important to monitor your performance on Google Shopping. This will help you to identify any areas that need improvement. You can use tools like Google Analytics and Google AdWords to track your progress.

If you follow these tips, you should be able to sell more effectively on Google Shopping.

Selling on google shopping: what you should remember

Google Shopping can be a great way to sell your products, but it’s important to remember the following tips:

  • First, you’ll need to conduct in-depth keyword research to identify the right keywords for your campaign.
  • You’ll also need to create appealing titles and use high-quality images.
  • Additionally, you should exclude any unprofitable items from your campaign and focus on your best sellers.
  • Finally, you should monitor your progress and make changes as needed.

If you follow these tips, you should be able to see success with Google Shopping.