Marketing refers to all actions a business undertakes to promote its product or services by grabbing its target customer’s attention. These actions include advertising, distribution methods, product development, market research, public relations customer support, and many other actions.
Marketing takes place at all levels of sales in an organization. Marketing can use many platforms like online social media platforms.
Marketing is necessary for an organization because it enables the business to identify its audience, create brand loyalty, and communicate with a target audience.
Decades ago, businesses used printable media to market products and services. But it wasn’t long-lived. The emergence of T.Vs and the internet changed the narrative. Marketers got a chance to market products over multiple channels. Through modern marketing channels, it has become easier to create great messages targeting the broad market.
The goal of marketing is to attract and entice customers through messaging. 21st-century technology has made it efficient to carry out marketing campaigns and educate consumers with helpful product information.
Types of marketing advertising
Advertising has been broken down into two categories: traditional and digital ads. In this section, we will expound on both traditional and digital ads.
Although some traditional advertising methods are slowly dying because of the existence of digital ads, others are still holding on strong. Most big brands know that traditional ads are very relevant especially when combined with online advertising strategies.
There are several types of traditional advertising campaigns:
Billboards have come a long way. They are designed by printing paint on canvas. Image-based ads tend to attract more attention and billboards easily attract an audience because they use more images and fewer texts.
2. Direct mails
Direct mails are highly effective because they are designed to target a specific audience. For you to design direct mails that are result-based, you have to have the ability to influence your audience.
3. Flyers And Brochures
Flyers and Brochures are the best when it comes to announcing offers and discounts. They come in handy in busy establishments like streets and malls. Many brands prefer handouts because they introduce a brand to a customer creating emotional reactions. They are easily absorbed and they also offer a broader reach for marketers.
Digital marketing ads
Digital ads are crucial in this era. Most of the consumers spend a lot of time browsing online. This means that it’s time advertisers utilized digital ads to promote their brands. There are several digital ads that you can use to reach your target audience online. These are:
Social media Ads
Social media ads promote products and services using social media platforms. Social media ads normally yield the best results when it comes to ROI within a short time. The good thing is you can also track your sales and know the source of your sales.
Choosing a good social media platform that you can easily reach your audience is the best thing you can do. If your customers spend most of their time on Facebook or Instagram, you have to invest in Facebook Ads and Instagram Ads because that’s where your customers spend most of the time.
Types Of Social Media Marketing Ads
Do you want to reach your target audience fast? Social media marketing ads can help you achieve that goal within a very short time. However, you have to choose social media networks that are mostly used by your audience. If you’re targeting moms, Facebook might be the platform where you can find moms. Below are some of the social media ads that you can utilize:
Facebook ads can help you achieve three things at a go. These are:
- Increasing brand awareness
- Drive traffic to your website
- Increase conversion rate
Facebook is a robust platform that can help you reach audiences from different demographics. With almost 3 billion users, this platform is one of the best platforms you can use to advertise your products and services.
Facebook gives you a chance to direct visitors to your page or website using ads. Facebook ads are divided into 3 parts:
Facebook photo ads
According to Facebook’s internal data, photo ads attract and drive in more traffic compared to other Facebook ads. Facebook ads include about 90 characters and thus they can include a call to action.
If you’re selling a tangible product, use a Facebook photo ad to show off your product.
Facebook Video ads
You can develop short, loop or long Facebook video ads depending on your goal and how you intend to reach your target audience. Most people complete watching short videos so that means the completion rate of short Facebook videos is a bit high. However, you can also use long videos to demonstrate to your customers how to use your product.
Stories Ads last up to 24 hours with photos displaying for six seconds and a video lasting for 15minutes. The only disadvantage is that you can’t pick stories ads on their own. However, they can be very efficient for marketing limited offers.
Facebook carousel ads are the best when it comes to advertising multiple products. Facebook carousel ads allow you to include multiple videos or images (up to 10) each image or video with its own link in one ad.
Slideshow ads allows you to make a video from multiple images whether they’re stock images or your own images. The good thing about slideshow ads, you don’t need any video resources. You don’t need any professional photographer to create slideshows for you. Simply utilize the astock photos from Facebook and you’re good to go.
Facebook ads are not limited to the above ads. There are other several Facebook ads that you can use to reach your target audience and market your business effortlessly.
Just like Facebook ads, the primary functions of Instagram ads is:
- Increase brand awareness
- Increase conversion rate
If target your audience consists of a large group of millennials, then you’re going to reach your audiences. You can use Instagram ads to target a specific audience by simply defining their buying habits, interests, and defining your audience’s demographics.
Instagram ads are similar to Facebook ads. Below are four types of Instagram ads:
- Instagram collection ads
- Instagram photo ads
- Instagram video ads
- Instagram carousel ads
- You can create Instagram ads and place them anywhere you want like on the newsfeed, Instagram stories or even IG TV.
LinkedIn ads have proven to be really helpful to people who are trying to achieve the following marketing goals:
- Increase brand awareness of your business.
- Increase website traffic
- Collecting leads and increase website conversions.
LinkedIn is a highly professional platform and according to the data we have at hand, LinkedIn is a business-oriented agency than most of the other social media platforms. There are multiple types of LinkedIn ads that you can select. Take a look below.
Sponsored Content Ads
Sponsored content ads help people showcase their content in a larger crowd. You can use LinkedIn content ads to showcase your expertise in front of a huge audience because your will appear in the newsfeed once people log in to their LinkedIn accounts.
You can use images, videos or carousels for LinkedIn ads. If you want your sponsored content ad to have a high click-through, choose a large image and ensure that your CTA straight to the point.
Sponsored Inmail works the same way as email marketing but the messages you send go to LinkedIn inbox instead of going to the recipient’s email. However, you can only send messages to those who are currently active on LinkedIn.
If you want ads that are customized for each and every prospective clients then dynamic ads are the best. Get your target clients to follow you and read your content and download content from you. The best way to get your clients attention is by using their profile picture to customize their personal ad. Using a prospects profile picture draws attention from that person.
Paid Search Ads
Paid search ads are a bit different from social media advertising. Paid search advertising is a type of digital marketing where search engines allow advertisers to display their ads on their SERPs. In paid search ads, a bidding process is involved. Advertisers usually pay every time people click their advertisements so paid search ads offer pay-per-click targeted ads.
Google Ads is the leader in the paid search ads due to its hegemony in the search world. It’s the main paid campaigns when you want to target the most engaged people, as you show ads where they want, at the moment they want and with the best ad corresponding exactly to what their question.
Take an example: you have a plumbing problem. You are looking for a plumber and are going to Google. If you search now, that’s because you think about it now, you are free now, so you can call a plumber if you find the best one in your area.
That’s the power of paid search ads.
Bing, the Microsoft’s search engine, with Microsoft Advertising, gains in traction and tries to be up to date with all the newest features Google Ads is releasing continuously.
The setup of an account in Microsoft Advertising is easy: there is a feature to automatically upload your Google Ads campaigns. And you can even schedule an import (daily, weekly, …) to stay up to date with the modifications you did in your google Ads campaigns.
How Do You Execute An Effective Marketing Ads Campaign
Below are some of the tips you can use marketing campaigns:
- Utilize social media to leverage your business
- Millions of people learn about the existence of a product online. With over 3 billion social media users, you have the chance to incorporate social media into your marketing campaigns and reap big.
- Know your audience
- For you to increase the effectiveness of your marketing campaign, you must carry out research to know your audience.
- Try Influencer Marketing
- Do you want to extend the reach of your marketing attempts? Influencer marketing is one of the best ways to expand your reach. Partner with influencers in your niche to promote your product on online networks.
Advertising is a specific component of marketing. Although the two terms confuse most peoples, in simple terms uses the data collected by marketing strategies then utilizes that data to communicate the brand.
Advertising is a strategic effort that is paid for to promote brand awareness of products and services as part of the marketing goals. However, advertising is not the only component used to sell a product. Remember, there are many other components under the marketing umbrella.
Advertising basically involves Ad campaigns on the media. Ads campaigns require a lot of creativity as well as specific strategies.
How Does It Work
Are you wondering how you can advertise? Ads campaigns are generally designed to educate your customers about your product and services. A good Ads campaign uses a mixture of media to create that excitement in customers.
Similarities Of Marketing And Advertising
Although we said that marketing and advertising have different meanings, they work together to accomplish a goal.
Marketing And Advertising For Your Business: What Do These Two Terms Mean To A Business?
The market is already saturated and as a business owner, you have to build a strategic plan to deliver the product to the market with advertising being a part of that marketing strategy.In marketing, certain aspects must be included like:
- Market analysis
- product development
- customer support
- sales pricing
- sales strategy
The above aspects require a budget set apart. Advertising takes a bigger budget compared to other marketing campaigns.
A combination of marketing and advertising helps business owners achieve ROI within a short period of time. A great marketing strategy involves well researched and well-executed ads.
If you used to think about marketing alone and leaving ads outside, it’s time you amended that mistake and start thinking of marketing and advertising to reach a broader audience and increase sales.