Digital Marketing

Shopify Plus : Boost Your B2B Business with this All-in-One Solution

By Steven, on May 5, 2023, updated on July 10, 2023 - 5 min read

The rise of eCommerce has been a blessing for businesses looking to reach new customers and grow their sales. But an effective eCommerce platform isn’t always enough to succeed in the world of business-to-business (B2B) commerce.

That’s where Shopify Plus comes in. This powerful, all-in-one solution specifically designed for B2B businesses will help you achieve success.

So let’s discover it!

  • Shopify Plus is specifically designed for large B2B businesses.
  • It offers all the features you need to manage your B2B operations in one place (wholesale pricing and custom pricing rules, customer groups and segmentation…).
  • Using Shopify Plus for B2B businesses can improve customer experience and convenience.
  • To get started with Shopify Plus, set up a Shopify store, set up payment methods, product catalogs, customer accounts, and explore the relevant features of Shopify Plus for your B2B business.

What is Shopify Plus?

Shopify Plus is an enterprise-grade eCommerce platform designed specifically for large B2B businesses.

It offers all the features you need to manage your B2B operations in one place: from setting up flexible payment terms to managing customer accounts to creating custom catalogs with tailored pricing rules for each customer group.

Whether you are a rapidly growing business or an established company with global headquarters, Shopify Plus provides the tools you need to run your online store at scale.

But let’s have a closer look at its features.

Also read : Unleashing the Power of Ecommerce: A Proven Marketing Strategy for Success

online store

Shopify Plus Features for B2B Businesses

Shopify Plus is a great solution for B2B businesses because it offers many features.

Among the main ones are:

  • Wholesale pricing and custom pricing rules.
  • Customer groups and segmentation.
  • Order Management and fulfillment.
  • Advanced API and integrations options.
  • White labeling and custom branding options.

Wholesale pricing and custom pricing rules

One of the most important features of Shopify Plus is its ability to set up flexible payment terms based on customer groups or segments, such as VIPs or loyal customers.

This allows you to offer discounts or promotions on select products just for those specific customers or groups.

You can also set up different price lists for each customer group that allow them access to exclusive discounts or promotions based on their purchase history or other criteria.

Customer groups and segmentation

Another great feature of Shopify Plus is its ability to create customer groups that give users access to exclusive discounts or promotions based on their current status within your business system.

You can easily segment customers into various categories, such as:

  • Loyalty members,
  • VIPs,
  • Long-term customers,
  • New customers,
  • Etc.,

Allowing you to provide targeted offers that are tailored specifically for them – increasing sales opportunities while simultaneously improving customer retention rates.

happy customer

Order management and fulfillment

With Shopify Plus’ advanced order management capabilities, you can easily keep track of orders placed by individual customers across multiple channels – including those made through your website or social media accounts – providing you with real-time visibility into their shopping experience, so you can better serve them while they shop online with your store.

Additionally, Shopify’s fulfillment services enable businesses to quickly process orders from anywhere in the world, so they can provide a smooth shopping experience every time – no matter where their customers reside.

Advanced API and integration options

For larger businesses looking for more comprehensive solutions for managing complex processes such as sales tax compliance across multiple jurisdictions or managing inventory levels across multiple warehouses worldwide – Shopify’s robust API enables seamless integration with third party applications such as ERPs (Enterprise Resource Planning) systems like Acumatica or Microsoft Dynamics 365 Business Central DTC (Direct-to-Consumer).

Businesses also have access to over 2200+ prebuilt integrations available through the app store which extend functionality even further, making it easy for developers to customize their solutions according to their specific needs without ever writing a single line of code themselves!

Also read: Microsoft 365 is coming to Chrome OS in 2023!

White labeling and custom branding options

For companies looking to expand into new markets or increase brand recognition among existing ones – Shopify’s white labeling capabilities make it easy for businesses to create branded experiences tailored specifically towards their target audience without having to invest in expensive development costs associated with building out separate websites or apps from scratch.

Furthermore, companies have access to powerful customization tools which allow them to customize everything from product displays & checkout pages through search engine optimization & automated emails – giving them complete control over every aspect of their user’s shopping experiences!

5 Benefits of Using Shopify Plus for B2B Businesses

There are numerous advantages that come along with implementing a powerful eCommerce solution like Shopify Plus into your B2B business operations:

  • Improved customer experience and convenience: With easy access tools such as order tracking & fulfillment notifications via SMS / Email notifications alongside secure payment processing mechanisms & automated shipping rules integrated within the platform – customers have everything they need right at their fingertips, enabling them to maintain control over their transactions.
  • Increased efficiency and productivity: By centralizing all aspects of operations within one unified platform – teams can save time by automating tedious tasks related to back office duties such as accounting & invoicing, while simultaneously decreasing operational costs associated with manual labor.
  • Streamlined order management & fulfillment: By utilizing tools such as bulk ordering & automating fulfillment processes within the platform – teams are able to drastically reduce time per transaction, resulting in faster turnaround times & increased revenue opportunities.
  • Better data & analytics for decision-making: With advanced analytics tools, teams are able to make informed decisions quickly backed by data.
  • Greater scalability & flexibility for growth: As businesses scale – they require more sophisticated solutions capable of meeting increased demands without compromising performance levels; thanks largely due to its robust infrastructure & reliable hosting provider network – teams are able to leverage these features confidently knowing they won’t be hindered at any stage during rapid periods expansion.

How To Get Started With Shopify Plus For Your B2B Business?

Getting started with Shopify Plus for your B2B business is simple.

  1. First, you need to set up a Shopify store. You can do this by signing up for a Shopify account and following the step-by-step instructions in the setup wizard.
  2. Once your store is live, you can start setting up your payment methods, product catalogs, customer accounts, and more.
  3. Once you have these basics in place, you can then start exploring the features of Shopify Plus that are relevant to your B2B business.

And the good news is that Shopify Plus offers a 7-day free trial, so you can explore all of its features without having to commit to a long-term contract.

However, if you decide to continue the adventure beyond the trial, Shopify Plus will become a paid service.

Also read : How to Choose the Best Manufacturing ERP Software?

How Much Does Shopify Plus Cost?

The price of Shopify Plus varies depending on your business needs and usage.

Generally speaking, it starts at $2,000 USD per month for businesses that require basic functionalities such as payment processing & order management, with discounts available for annual contracts committing to long term use.


Shopify B2B: What To Remember

In conclusion, Shopify Plus is an enterprise-grade eCommerce platform designed specifically for large B2B companies.

It offers many features, including:

  • Wholesale pricing,
  • Customer groups,
  • Order management,
  • Advanced API,
  • Integrations options,
  • White labeling and custom branding options.

By implementing this platform into your B2B business operations, you can:

  • Improve customer experience,
  • Increase efficiency and productivity,
  • Streamline order management and fulfillment,
  • Get better data and analytics for decision-making,
  • And have greater scalability and flexibility for growth.

To get started, you can set up a Shopify store and then start exploring the features of Shopify Plus.