Digital Marketing

How to Use AI to Generate Leads

By Bastien, on July 5, 2023 - 2 min read

Many businesses invest considerable time, money, and energy into developing an outstanding product or service. Yet, they might not know how to promote it once it is ready to enter a market. If your business cannot reach its target audience, it might struggle to boost its profit revenue and profit margin year after year.

If your brand is struggling to attract high-quality leads, you might need to incorporate the power of artificial intelligence (AI) into your marketing strategy. Many companies of varying sizes are turning to AI for lead generation purposes, and there is no reason why your business can’t do the same. Find out how to use AI to generate leads.

Streamline Lead with an AI-Optimized Workflow

Generating quality leads is a tough challenge, especially for B2B companies. For this reason, you shouldn’t hesitate to Use AI to boost your b2b lead generation. An AI-optimized workflow is designed to use its algorithms and tactics to secure high-quality leads and increase your company’s monthly sales. For instance, experts can review large sets of data, prospects, and leads to help teams better prioritize their efforts and increase conversions.

Evolve Buyer Personas

Many companies use buyer personas to gain a clear idea of their target audience, helping them identify the best platforms to attract new customers. However, many brands can now use AI to develop a more accurate buyer persona and provide a more personalized customer experience. It will do so by analyzing large sets of online behavioral and transactional data, allowing your company to produce more targeted social media posts, email marketing campaigns, TV ads, etc.

Capitalize on ChatGPT

Most people familiar with AI have likely heard of ChatGPT, as the artificial intelligence chatbot that can provide immediate answers to questions. It might sound like a modern-day Ask Jeeves, but it is much more advanced than that and could transform how your company secures leads in the future. For instance, you can use it to find B2B businesses with a specific number of employees and comparable to your current clients.

To provide an example, you could ask ChatGPT to ‘Find X businesses like “BRAND NAME”’ or ‘Gather a list of businesses of the same scale as “BRAND NAME.”’

chatgpt competitor analysis

Enhance Personalized Marketing

Many talented marketers are leveraging the power of AI to create stronger campaigns, boost a company’s web traffic, and turn genuine leads into customers. As AI tools can process a substantial amount of customer behavior data, the technology will provide brands with a greater insight into their target audience’s likes, dislikes, engagement, and actions. As a result, marketing teams can craft more personalized and effective communications. Also, some AI algorithms can even recommend products or services based on a specific user’s watch history, likes, and dislikes.

As you can see, AI can help a company attract and retain customers in many ways. Also, the technology doesn’t discriminate in business, as companies of every size can use it to generate significantly more leads, boost online engagement, and increase annual sales.