Digital Marketing

The 15 tiktokers to follow in 2023

By Bastien, on January 30, 2023 - 3 min read

With over 1 billion active users, TikTok is one of the most popular social networks. So it’s important to know what’s going on there and to know the trendy influencers to be aware of the latest trends.

Want to know what’s trending right now? You want to know who are the biggest influencers of the moment? Well, this article gives you the list of TikTok accounts to follow in 2023.

What is a tiktoker?

A tiktoker is a person who uses the video sharing application TikTok to create and share content.

Tiktokers are known for their ability to create original, funny, or informative videos that can be shared by their followers.

Some tiktokers have managed to attract a large community of subscribers and become influencers. These tiktokers can be followed by millions of people. Their profile is therefore particularly attractive for big brands and companies.

The latter can indeed pay them to promote their products or services thanks to advertisements on the platform.

Basically, TikTok has allowed these people to build a community around original, funny or informative content and to earn a living thanks to the production of videos.

As you can see, some influencers have gained a lot of notoriety because they have been able to reach a large audience thanks to their expertise and their engagement with the TikTok community.

Here is the list of the most popular ones!

The 15 most followed tiktokers in the world

Charli D’Amelio is the most followed tiktoker in the world with 153 million people following her. She is known for her funny videos, which have managed to seduce a large audience on the platform.

She is closely followed by the influencer Khaby Lame.

Addison Rae, Dixie D’Amelio, Will Smith, Kimberly Loiaza, Bella Poarch, Spencer X and Michael Le are also among the most followed tiktokers in the world, each with millions of subscribers (followers) to their credit.

But here is a detailed table of the 15 most popular TikTok accounts in the world:

RankTikTokerAccount nameFollowers (millions)Description
1Charli D’Amelio@charlidamelio153American TikTok star, known for her dance videos and collaborations with other creators. Was the most-followed TikTok user for over 2 consecutive years before being joined by Khaby Lame.
2Khaby Lame@khaby.lame153Khaby Lame is a real star on the Chinese social media platform, with over 153 million followers. He is particularly known for the silent comedy videos that he started to post on Instagram. He’s often compared to Charlie Chaplin.
3Bella Poarch@bellapoarch71TikTok influencer who became popular for her “M to the B” lip-sync video.
4Addison Rae@addisonre66American TikTok influencer actress, and social media influencer known for her lip-sync and comedy skits.
5Zach King@ZachKing63American YouTuber, TikToker, filmmaker, and YouTube personality. He entered in the top 5 of Tiktokers with his videos, which blend magic and his family.
6Will Smith@willsmith72.5American actor, rapper, and media personality, with over 72.5 million followers. He is the top-ranking Hollywood actor on the list.
7Kimberly Loaiza@kimberly.loaiza61Mexican singer and social media star, known for her beauty and lifestyle advice.
8Dixie D’Amelio@dixiedamelio60American TikTok creator, singer, and Instagram influencer. She is the older sister of Charli DAmelio.
9Burak Özdemir@cznburak57Turkish chef, restaurateur, and social media personality known as CZN Burak.
10Spencer X@spencerx56American beatboxer, comedian, and social media personality known for his lip-sync and comedy videos.
11Michael Le@justmaiko49Michael Le is a social media personality and popular content creator on TikTok. He started to make a name for himself in 2016 by posting videos on Musicals.
12Riyaz Aly@riyaz.1448Indian TikTok creator and social media influencer, known for his lip-sync videos and comedy skits.
13Nick Austin@nickaustinn47Nick Austin is a member of the Hype House, known for his laid back videos and collaborations.  He is a lip sync and dance content creator. Nick often posts lip sync and comedy video spots, but also occasional duets and food reviews.
14Jannat Zubair Rahmani@jannat_zubair2946Jannat Zubair Rahmani is an Indian actress who mainly acts in Hindi TV shows and movies. She is best known for playing Kashi in Kashi – Ab Na Rahe Tera Kagaz Kora, Phulwa in Phulwa and Pankti in Tu Aashiqui. She also participated in the Indian reality show Fear Factor: Khatron Ke Khiladi 12 as a contestant and came fourth. She is also a model, fashion blogger, YouTuber and TikTok star.
15Awez Darbar@awezdarbar45Indian choreographer, dance instructor, and TikTok creator known for his dance

5 Tips to succeed on TikTok

As you’ve seen, TikTok offers a great opportunity for creators to build a community around their content and get known.

But reaching a large audience and being successful will not be easy. So here are some tips and tricks to get maximum views and followers on the platform:

  • Use relevant hashtags to increase your visibility.
  • Work with popular influencers to promote your content.
  • Try different formats (vertical or horizontal videos).
  • Develop consistent themes for your content.
  • Share content regularly.

Finally, don’t forget that the best way to succeed on Tik Tok is still to engage with your community – comment on other users’ comments and answer questions they have. This will give your fans the impression that you are listening and interesting to follow.