Google Ads

Everything You Need to Know to Become a Google Ads Specialist

By Bastien, on December 18, 2022 - sea - 5 min read

Google Ads can be a great way to promote products and services to potential customers, but becoming a Google Ads specialist isn’t as easy as it sounds. It takes skill, knowledge, and practice to become an expert in Google Ads.

But don’t panic, Debugbar is there for you! In this article we’re going to see everything you need to know to become an AdWords  specialist.

  • A Google Ads Specialist knows how to set up, monitor and optimize campaigns for maximum effectiveness.
  • If you want to have expertise with Google Ads, you need to understand concepts like Adwords account structure, campaign settings, bidding strategies, targeting options and ad formats.
  • The most important part of becoming a Google Ads Specialist is taking advantage of learning resources available online.
  • Having a Google Ads certification indicates potential employers that you are knowledgeable about the Google Ads platform and can be an asset to their company.

What is a Google Ads Specialist?

A Google Ads specialist is an expert in the Google Ads platform. They know:

  • how to create and optimize advertising programs to get the best results for specific products or services.
  • how to keep up with the ever-changing algorithm so that their ads are always at the top of the page.
  • Which strategies to use in order to maximize their ROI.
  • How to track and analyze the performance of their campaigns in order to continually improve them.

In brief, they know everything they need to build a performant AdWords campaign.

Google Ads specialists: what do they do?

A Google AdWords expert is responsible for managing campaigns in Google Ads. They have to create and launch ads, track results and optimize them accordingly.

They also have to:

  • monitor the performance of their campaigns,
  • adjust bids as needed,
  • and analyze data to get insights into which strategies are working best.

Additionally, they must be familiar with all aspects of digital marketing such as:

  • website design and optimization,
  • email campaigns,
  • analytics,
  • and more.

They also know how to keep their ads up-to-date so that they’re always at the top of the search results. If you’re an AdWords specialist, you’ll be able to get your products or services in front of the right people at the right time.

What are the Benefits of Becoming a Google Ads Specialist?

There are many benefits to becoming a Google Ads expert. Here are some of them:

  • You have the opportunity to work with some of the best in the industry.
  • You get the inside scoop on new updates and developments.
  • You get to learn more about the platform you love.
  • You can help others and make a difference in their success.
  • You gain expertise in a burgeoning field.
  • You will be part of a professional network that can help you develop your career.

What skills and background do I need to become a Google advertising specialist?

To be a Google Ads specialist, you must:

  • have a good understanding of digital marketing and analytics.
  • be familiar with the Google Ads platform, including its features and how to use them.
  • know how to create and launch advertising campaigns.
  • be able to analyze data and optimize paid search campaigns (PPC) accordingly.
  • have an understanding of the latest trends in digital marketing.

Finally, if you want to be a successful Google Ads specialist, you’ll need excellent problem-solving skills and an analytical mindset so that you can troubleshoot any issues quickly.

How to Become a Google Ads Specialist?

To be a recognized AdWords expert, you need to get certified in the product area. Here are the essential steps for becoming one:

  • Complete relevant courses and certifications.
  • Understand the principles of SEO and other digital marketing competencies.
  • Gain experience.
  • Setup a skillshop account.
  • Collect customer reviews. 

1. Complete relevant courses and certifications

You can find many online courses on Google Ads and how to optimize your campaigns if you’re interested in becoming a specialist. There are also 6 certification programs available straight from Google:

  • Google Ads Search.
  • Google Display.
  • Google Video.
  • Google Shopping Ads.
  • Google Ads Apps.
  • Google Ads Measurement.

It’s important to get certified so that potential customers will trust you with their accounts.

2. Understand the principles of SEO and other digital marketing competencies needed for running successful ads campaigns

Having a good understanding of SEO is critical when working with Google Ads, since it helps you increase the visibility of your ads. If you want to be a better Google Ads specialist, consider developing other related digital marketing skills like web design, social media management and email campaigns.

3. Gain experience by launching and managing successful campaigns

The best way to master Google Ads is to gain hands-on experience. To do so you can launch and manage successful campaigns for your clients or yourself. This will give you the skills you need to get certified in the product area.

4. Set up a Skillshop account for access to certifications exams and learning paths on Google Ads related topics

skillshop google ads certification

When you set up a Skillshop account, you’ll get access to the free Google Ads certification assessments and related learning paths that you can use to study for the assessments.

To get certified in a Google Ads product area, you need to pass the product area assessment that is available through Skillshop.

5. Collect customer reviews

You can use customer reviews to showcase your work and make it easier for potential customers to find you.

Ask your clients to write a review after they’ve seen the results of your work, and make sure to include these reviews on your website or portfolio. This will help you build trust with potential customers and demonstrate that you are an experienced Google Ads specialist.

What’s the average wage of a Google Ads Expert?

The average wage of a Google Ads specialist depends on their background and location

In general, Google Ads specialists can potentially earn an attractive annual salary, as you can see in this chart.

BeginnerAdvancedExpert
$40,000$50,000$80,000 – $100,000

With more maturity and skills, you can improve your performance and earn up to six figures per year.

Where can google ads specialists find work?

Google Ads specialists can find work with a variety of companies. Many large businesses have in-house Google Ads specialists, while small and medium-sized businesses may outsource their paid search campaigns (PPC) to Google Ads specialist agencies.

Additionally, there are many job websites that list open positions for people with a real knowledge in the space. 

Becoming a Google Ads specialist could be your ticket to success. With the right skills and knowledge, you can create successful campaigns for any type of business.

Becoming a Google Ads specialist in brief…

By getting certified and mastering the creation and optimization of Google Ads campaigns, you can be a highly sought after specialist in this field and earn a comfortable salary. Therefore, if you’re interested in mastering Google Ads, begin working towards it now!

  • By obtaining the Google Ads certification, you can make your profile more eye-catching for potential employers.
  • To get the Google certification you have to take an online training course and pass an exam with Google partner agency or from Google itself.
  • The best way to master how AdWords work is to launch and manage campaigns for yourself or some of your clients.
  • Google Ads specialists can easily find work in a small or large business as at Google or in an agency who is part of the Google Partner Program.

As you are here, take a look at this video. It's our future. It concerns us all.

Bastien