Cracking the TikTok Algorithm: Best Times to Post for Maximum Views

By Steven, on March 17, 2023, updated on July 10, 2023 - 4 min read

As the world’s fastest-growing social media platform, TikTok is quickly becoming one of the most popular ways to engage with your target audience.

With its unique algorithm and user-friendly interface, it has become a favorite among influencers and brands alike.

But, like any other social media platform, it’s important to know when to post in order to maximize your reach and engagement rate

That’s why understanding the best time to post on TikTok is essential for any successful marketing strategy. In this article we will explore the TikTok algorithm, how to determine the best times to post on TikTok, tips for posting on TikTok, and how to analyze your TikTok analytics.

By the end of this article you will have a better understanding of how to leverage the power of TikTok for maximum views.

The TikTok Algorithm: you have to understand it before posting

The algorithm used by TikTok is similar to other social media platforms such as Instagram and Facebook.

It determines which posts appear in a user’s newsfeed based on several factors, such as:

  • User engagement
  • Video quality
  • Content relevancy
  • And most importantly – timing

When determining which posts appear first in a user’s newsfeed, TikTok considers when the post was made in relation to when it was watched by users.

The more recent posts tend to get more priority in the newsfeed than older posts.

Engagement also plays an important role in determining which posts get seen. Posts with high levels of engagement are more likely to be seen than those with low engagement rates.

This includes:

  • Likes
  • Comments
  • Shares
  • Views
  • And saves

Videos with higher quality content are also favored by the algorithm over less engaging videos with low production values or dull subject matter. Additionally, content that aligns with users’ interests is more likely to be seen than content that isn’t relevant or interesting to them.

Also read : Unrepost on TikTok: A Step-by-Step Guide

How To Find The Best Times To Post On TikTok?

To find out when the best times are for posting on TikTok, there have been numerous studies done by experts in order to determine when users are most active on the platform.

These studies have found that there are certain days of the week and times of day where users are more likely to view content than others.

For instance, one study conducted by Influencer Marketing Hub found that:

  • Tuesday at 9am (EST),
  • Thursday at 12am (EST),
  • and Friday at 5am (EST),

were all optimal times for reaching peak audiences on the platform overall.

However, this research also noted that these results may vary depending on:

  • time zones,
  • specific niches,
  • or target audiences within those regions.

This means that while these may be general guidelines for finding optimal times for posting on TikTok overall; they may not necessarily apply specifically to individual accounts or topics of interest within different regions or time zones around the globe.

Another way influencers can determine when their followers are most active is by accessing their account analytics through either their pro account or business profile on TikTok itself.

Through this data they can identify which days their followers are most active as well as what type of content resonates best with them based on engagement rate metrics such as likes and comments per post etc.

This will give them a better understanding of what kind of content works best for their specific target audience as well as which days and times offer peak viewership potential for maximum reach and engagement rate potential from their followers / fans / subscribers etc..

What Is The Best Time To Post On TikTok?

As you’ve understand, the best time to post on TikTok may vary depending on your niche / industry / topic(s) of interest but some general tips include: 

Day of WeekBest Times to Post
Monday6am-10am, 7pm-11pm
Tuesday2am-4am, 9am-12pm, 7pm-11pm
Wednesday7am-8am, 11am-12pm, 7pm-11pm
Thursday9am-12pm, 4pm-5pm, 7pm-11pm
Friday5am-6am, 3pm-5pm, 7pm-10pm
Saturday9am-11am, 7pm-10pm
Sunday7am-8am, 4pm-5pm, 9pm-10pm

Respectively all being ideal times according to various studies conducted by professionals within various industries across multiple platforms including Google Trends/Analytics etc.

Additionally, posting consistently during these peak hours can further optimize your chances of getting maximum viewership from your followers.

4 Tips you need to know For Posting On Tiktok

Aside from finding out what time works best for you there are many different tactics you can employ while creating a successful strategy for maximizing reach & engagement rate potential from your subscribers. Some general tips include:

  1. Consistently Posting: Consistency is key when it comes down maximizing reach & engagement rate potential from your account so make sure you’re consistently posting during peak hours throughout each week.
  2. Video Quality: Always focus on creating high quality content with crisp visuals & audio quality if possible.
  3. Engaging Content: Engaging content is always paramount when trying maximize reach & engagement rate potential from any given platform so make sure you’re creating either funny/humorous videos or educational videos filled with valuable information.
  4. Utilizing Hashtags: Leverage hashtags correctly in order to boost organic reach & increase visibility among users who search using said hashtags.

Don’t forget to analyze Your Tiktok Analytics to find the best time to post

Finally once you have implemented some sort of strategy regarding what exactly goes into creating an optimized post (i.e., Video Quality + Engaging Content + Optimal Timing + Utilizing Hashtags) it’s important that you take some time out every now & then in order analyze your data via your Pro Account Analytics page.

Once here you can go through all sorts of metrics regarding:

  • Top performing videos
  • Top performing countries
  • Top performing genders
  • Weekly active users
  • Retention rate
  • Daily impressions
  • etc.

It definitely will help you to find the best time to post your videos on TikTok.

Best time to post on TikTok in a nutshell…

To summarize, TikTok has emerged as a highly popular social media platform, particularly among younger generations, and it’s important to understand its algorithm to exactly know when to post your content.

By implementing strategies like regular posting, creating engaging videos with relevant hashtags, and analyzing your TikTok analytics for insights into your audience, you will identify the best time to post and it will definitely increase your chances of reaching a wider audience and maximizing your engagement rates.

By following these tips, you can harness the potential of TikTok and successfully engage with your target audience.