SEO

Google My Business (Business Profile) categories

By Steven, on November 3, 2022, updated on November 27, 2022 - google business profile, local seo - 7 min read

The Google My Business service greatly contributes to improving your online visibility. Through your business listing on Google My Business, you present your company and its activities.

To attract the most customers, you should optimize your Google My Business listing. This is the only way to ensure that your business is ranked high in the search results. The good optimization of your business page requires the choice of an ideal category. How to choose your Google My Business category?

google profile

Google My Business category: What does it mean?

On Google My Business listings, you will see categories. These are used to describe the activity of an establishment. At the same time, it helps to connect your business with its customers.

The category strongly impacts your local SEO

The category of your business listing on Google My Business has a strong influence on your SEO ranking. That’s why you need to define it carefully. Through the category, Google wants to provide the user with the most relevant information.

When web users perform a local search, they expect to find a result in a well-defined geographical area. A good description of your business increases your chances of being among the first results of a query related to your location and your business.

Specific features depending on the category

Some business categories have special features. These special features can be as simple as a booking button in the business profile. It can also be a URL or a directory of services and products offered.

These features are often available for the food, health or beauty sectors. They are also available for hotels.

google profile category

A main category and secondary categories

On Google My Business, you can define a main category, but also secondary categories. Before continuing, it is important to specify that these are predefined categories.

You will not be able to create new categories, you can only choose the existing ones.

The main category that you choose is the one that describes the activity of your establishment in a general way. For example, if you choose a main category that is plumber. Google may display your business listing for queries with the keyword “emergency plumber”.

It is essential to be precise in choosing your main category. This avoids you finding yourself in results of requests not very relevant for your activity.

For example, you own a beauty salon and as the main category, you will choose ”salon”. This is confusing and may distort your natural referencing.

To avoid this, it is preferable to select a more precise main category, beauty salon in this case.

Moreover, for certain sectors of activity, the categories proposed by Google are very precise.

This is the case for piano repairers and tuners.

While for other trades, the categories remain broad. For example, craftsmen who repair appliances or any other object are found in the “repair service” category.

As for the secondary categories, they describe the particular products or services that your company offers. To take the example of the beauty salon, your secondary categories can be ”pedicure”, ”hairdressing”, ”manicure”.

Google allows you to choose up to 9 secondary categories. Keep in mind that the objective is not to select an excessive number of categories.

The ideal is to associate relevant categories that will attract the most customers possible.

google profile services

How to choose the right Google My Business category for your business?

To choose the ideal category, several methods exist. Here are three of them.

Choose the most relevant categories

To find the most relevant categories, start by answering some questions.

Try to clearly define your industry and the main service you offer.

Then, think about the keywords that might be in the queries of people looking to find a place like yours.

Conduct a competitive analysis

To choose your category, you can start with the main categories used by your competitors. To do this, perform a local search based on your main activity.

Then, note all the categories used by your competitors. Use them later for a more in-depth search.

At the end of your research, you can choose your main category. This will obviously be the category that stands out the most. The rest will serve as secondary categories. You will have to make sure to take into account the categories that will attract the most traffic.

Use software

There are online software programs that can suggest categories to you. This option allows you to go fast and save time. These programs provide you with information to make your choice easier. For example, they provide the categories that are used locally.

How to add a Google My Business category ?

To add a category in Google My Business, connect to your Google My Business account. Select the business and click on the EDIT PROFILE option.  

Then click on BUSINESS INFORMATION. In the ABOUT section, click on BUSINESS CATEGORY.

You will see a field titled MAIN CATEGORY, enter the category you wish to add in the field. You will be presented with several suggestions. Select the one that fits your category.

You can also add additional categories. To do so, click on ADD ANOTHER CATEGORY. Enter the appropriate category in the ADDITIONAL CATEGORY field and confirm by clicking on the SAVE option.

Editing a category is also done in the same way. Adding or modifying a category can also be done from the Google My Business mobile application by following the same process.

The complete list of Google My Business categories in 2022

To describe the activity of a business, Google My Business offers a very large number of categories. This list is constantly being updated and new ones added. Here is the list (updated 2022) :

  • Architecture agency
  • Tourist tour agency
  • Babysitter agency
  • Home childcare agency
  • Communication agency
  • Rental agency for various equipment
  • Real estate credit agency
  • Prestige real estate agency
  • Car rental agency
  • Bungalow rental agency
  • Real estate rental agency
  • Mobile home rental agency
  • Public relations agency
  • Room rental agency
  • Advertising agency
  • Motorcycle rental agency
  • Travel agency
  • Press agency
  • Tourist boat tour agency
  • Real estate agency
  • Seasonal rental agency
  • Matrimonial agency
  • Home help services agency
  • Agency for the Employment of Executives
  • Temporary employment agency
  • Travel agency specialized in hiking and trekking
  • National Employment Agency
  • Landscape architect
  • Artisan chocolate maker
  • Artisan Plumber
  • Interior designer
  • Artisan painter
  • Artisan blacksmith
  • Inn
  • Driving school
  • Pottery workshop
  • Youth hostel
  • Art workshop
  • Lawyer
  • Lawyers in social law
  • Lawyer in tax law
  • Lawyer in civil law
  • Lawyer in business law
  • Lawyer in public law
  • Lawyer in international law
  • Lawyer in Community law
  • Lawyer in criminal law
  • Lawyer in intellectual property law
  • Bar
  • Gay bar
  • Bar-tabac
  • Fancy bar
  • Beer bar
  • PMU bar
  • Lounge bar
  • Karaoke bar
  • Wine bar
  • Salsa bar
  • Bistro
  • Night club
  • Theater and show tickets
  • Public library
  • Jeweller
  • Fancy jewelry store
  • Bakery and pastry shop
  • Butchery and delicatessen
  • Foie gras store
  • Butcher’s shop, Butcher’s shop
  • Leather goods store
  • Brewery with beer
  • Lingerie store
  • Aquarium store
  • Second hand objects store
  • Embroidery store
  • Herbal store
  • Cookie store
  • Propeller store
  • Bird store
  • Steamed buns store
  • Costume jewelry store
  • Soft drink store
  • Belt store
  • Photo frame store
  • Quilt store
  • Dried flowers store
  • Greeting card store
  • Figurine store
  • Jeans store
  • Japanese candy store
  • Juice store
  • Consignment store
  • Fur coat store
  • Kite store
  • Mirror store
  • Bed store
  • Wedding store
  • Milliner’s store
  • Lottery store
  • Model store
  • Wig store
  • Piercing store
  • Noodle store
  • Cupcake store
  • Soba noodle store
  • Off road betting store
  • Diving store
  • Trophy Shop
  • Reprographics store
  • Gift basket store
  • Bag Shop
  • Spring car store
  • Kilt store and rental
  • Handbag store
  • Fiddle store
  • Souvenir store
  • Photo store
  • Tuxedo store
  • Wedding souvenir store
  • Feng Shui Shop
  • Tobacco store
  • Tofu store
  • Hua Gong store
  • Frozen yogurt store
  • Blinds store
  • Tattoo and piercing store
  • Tattoo store
  • Smart store
  • Stamp store
  • Bowling
  • Tobacco shop
  • Construction drawing office
  • Brocante
  • Style office
  • Foreign exchange office
  • Post office
  • Medical office
  • National Health Insurance Fund
  • Primary health insurance fund
  • Family allowance fund
  • Caisse Nationale de l’Assurance Vieillesse des Travailleurs Sala
  • Regional Health Insurance Fund
  • Recruitment agency
  • 4 star campsite
  • Café-Torrefactor
  • Café-concert
  • Campsite with caravan and motor home site
  • Cafeteria
  • Campus
  • Cardiologist
  • Café
  • Tiler
  • Camping with pool
  • Car body and paint shop
  • Casino
  • Stone quarry
  • Fire station
  •  Military barracks
  • Wine shop
  • Shopping center
  • Car wreck
  • Nuclear power plant
  • Cathedral
  • Aquatic center
  • Motorcycle junkyard
  • Cultural center
  • Training center
  • Children’s recreation and leisure center
  • Summer camp center
  • Communal social action center
  • Family planning center
  • Rehabilitation center
  • Center for continuing education
  • Wellness and relaxation center
  • Radiology center
  • Technical control center
  • Yoga Center
  • Horseback riding center
  • Equestrian center with horse rental
  • Training center for apprentices
  • Shiatsu center
  • Thalassotherapy center
  • Ultrasound center
  • Postal sorting center
  • Information and orientation center
  • Historical Center
  • Fast car maintenance center
  • Tax Center
  • Hospital Center
  • Medical-psychological center
  • Regional Hospital Center
  • Intercommunal Hospital Center
  • National Center for Scientific Research
  • University Hospital Center
  • Socio-cultural center
  • Regional Center for Youth Information
  • Regional center of popular education and sport
  • Social center
  • Chalet
  • Recording room
  • Shipyard
  • Carpenter
  • Chamber of agriculture
  • Shooting range
  • Chamber of Crafts
  • Chamber of Commerce
  • Chapel
  • Charcuterie
  • Helicopter Charter
  • Wedding chapel
  • Castle
  • Fishing charter
  • Bus Charter
  • Castle Hotel
  • Chiropractor
  • Chinese takeaway
  • LASIK Surgeon
  • Plastic surgeon
  • Surgeon
  • Dental surgeon
  • Gastrointestinal surgeon
  • Market researcher
  • Hand surgeon
  • Vascular surgeon
  • Orthopedic surgeon
  • Chocolate factory
  • Cinema
  • Circus
  • Drive-in movie theater
  • Drive-in movie theater
  • Sewing class
  • Mehandi Class
  • Childbirth class
  • Body shaping class
  • Fertility Clinic
  • Urology Clinic
  • Abortion Clinic
  • Chinese Medicine Clinic
  • Plastic surgery clinic
  • Physiotherapy Clinic
  • Sports Medicine Clinic
  • Specialty Clinic
  • Medical Clinic
  • Mental Health Clinic
  • Skin Care Clinic
  • Walk-in Clinic
  • Travel Clinic
  • Orthopedic Clinic
  • Psychoeducation Clinic
  • Sleep Clinic
  • Oriental Medicine Clinic
  • Women’s Health Clinic
  • Free Clinic
  • Reproductive Health Clinic
  • Baseball Club
  • Cabaret Club
  • Chess and Card Club
  • BMX Club
  • Hunting Club
  • Badminton Club
  • Canoe and Kayak Club
  • Dance Club
  • Soccer Club
  • Cricket Club
  • Field hockey Club
  • Curling Club
  • Table Tennis Club
  • Adult Entertainment Club
  • Croquet Club
  • Tennis Club
  • Handball Club
  • Karate Club
  • Youth Club
  • Golf Club
  • Rugby League Club
  • Equestrian Club
  • Gymnastics Club
  • Little League Club
  • Swimming Club
  • Ice Hockey Club
  • Rock Music Club
  • Ice Skating Club
  • Volleyball Club
  • Paddleball Club
  • Judo Club
  • Roller skating club
  • Health Club
  • Board game club
  • Archery Club
  • Racquetball Club
  • Diving Club
  • Beach volleyball club
  • Squash Club
  • Rugby Club
  • Ski club
  • Sports club
  • Fishing club
  • Surf lifesaving club
  • Cycling Club
  • Polo Club
  • Water Ski Club
  • Sauna Club
  • Yacht Club
  • Workers Club
  • Music Club
  • Labor Club
  • Stamp Collectors Club
  • Children’s Club
  • Nudist Club
  • Disco Club
  • Wine Club
  • Computer Club
  • Leagues Club
  • Social Club
  • Host Club
  • Boat Club
  • Opera Company
  • Gas Company
  • Mineral water company
  • Airline company
  • Railroad company
  • Delivery company
  • Pharmaceutical company
  • Nuclear power company
  • Dance Company
  • Metropolitan Train Company
  • Bus and coach company
  • Cruise ship company
  • Oil and gas company
  • Insurance Company
  • Construction Company
  • Cable Company
  • Water utility company
  • Bus company
  • Theater Company
  • Solid fuel company
  • Telephone Company
  • Consultant
  • Environmental consultant
  • Employment consultant
  • Unemployment Insurance Consultant
  • Industrial Consultant
  • Customs Consultant
  • Audiovisual consultant
  • International Trade Consultant
  • Food and Beverage Consultant
  • Business Management Consultant
  • Power Plant Consultant
  • Acoustic Consultant
  • Building Consultant
  • Lighting Consultant
  • Economic consultant
  • Tax consultant
  • Marketing consultant
  • IT consultant
  • Fire protection consultant
  • Real Estate Consultant
  • Image Consultant
  • School
  • Bilingual school
  • Community School
  • School of Architecture
  • Martial arts school
  • Catholic School
  • Aikido School
  • Adult Education School
  • School of Art
  • School of Engineering
  • School of Business
  • School of Nursing
  • School of acupuncture
  • Culinary School
  • Bartending School
  • School of self-defense
  • School of Accounting
  • Hospitality and Tourism School
  • Hairdressing School
  • Capoeira School
  • Riding School
  • Insurance School
  • Motorcycle driving school
  • Ballet School
  • Craft school
  • Trucking School
  • Special Education School
  • Fencing School
  • School of Management
  • Karate School
  • Dance School
  • Computer Training School
  • Judo School
  • Cramming School
  • Emergency Training School
  • Jujitsu School
  • Flamenco School
  • Gymnasium School
  • Fashion Design School
  • Kung Fu School
  • Hotel Management School
  • Driver’s License Training School
  • Language School
  • Chinese Language School
  • Modeling School
  • German Language School
  • Mathematics School
  • English Language School
  • Art Painting School
  • Massage School
  • Spanish Language School
  • Music School
  • Wrestling School
  • Flying School
  • Baby swimming school
  • Medical School
  • French Language School
  • Telecommunications School
  • Theater School
  • Church
  • Baptist Church
  • Gospel Church
  • Church of the Nazarene
  • Apostolic Church
  • Church of the Trinity
  • Catholic Church
  • Anglican Church
  • Christian Church
  • Armenian Church
  • Bible Church
  • Korean Church
  • Construction company
  • Packaging Company
  • Model design company
  • Building design company
  • Olive oil bottling company
  • Structural steel design company
  • Web hosting company
  • Moving company
  • Tennis Court Construction Company
  • Paint stripping company
  • Fair Construction Company
  • Sewing company
  • Road construction company
  • Steel construction company
  • Steel construction company
  • Media company
  • Shipbuilding and repair company
  • Water purification company
  • Industrial Design Company
  • Business Networking Company
  • Home Automation Company
  • T-shirt company
  • Trucking Company
  • Petroleum products company
  • Plastic manufacturing company
  • Food processing company
  • Electric Utility Company
  • Metal Processing Company
  • Housing Utilities Company
  • Prefabricated housing companies
  • Manufacturer
  • Food Manufacturer
  • Food seasoning manufacturer
  • Cheese manufacturer
  • Olive oil manufacturer
  • Chemical manufacturer
  • Alcohol manufacturer
  • Leather goods manufacturer
  • Leather manufacturer
  • Lighting manufacturer
  • Manufacturer of elevators
  • Ventilation equipment manufacturer
  • Electronics manufacturer
  • Machining manufacturer
  • Manufacturer of elevators
  • Manufacturer of string instruments
  • Medical equipment manufacturer
  • Tool maker
  • Manufacturer of idols
  • Brick maker
  • Manufacturer of portable buildings
  • Brick manufacturer
  • Manufacturer of boilers
  • Brick manufacturer
  • Manufacturer of matchboxes
  • Manufacturer of musical instruments
  • Manufacturer of musical instruments
  • Manufacturer of metal frames
  • Fireplace manufacturer
  • Manufacturer of metal frames
  • Manufacturer of metal frames
  • Manufacturer of fireplaces
  • Metal manufacturer
  • Manufacturer of cement
  • Manufacturer of agricultural machinery
  • Manufacturer of farm equipment
  • Manufacturer of computer equipment
  • Toy manufacturer
  • Manufacturer of watches
  • Manufacturer of lingerie
  • Manufacturer of toys and games
  • Furniture manufacturer
  • Stationery manufacturer
  • Mould maker
  • Manufacturer of willow baskets
  • Manufacturer of toys and games
  • Fire alarm supplier
  • Abrasives supplier
  • Car alarm supplier
  • Fire alarm supplier
  • Aggregate supplier
  • Supplier of second hand store accessories
  • Light bulb supplier
  • Boat accessories supplier
  • Aluminium supplier
  • Supplier of furniture accessories
  • Awning supplier
  • Fastener supplier
  • Supplier of food and beverage catering
  • Trailer hitch supplier
  • Alternator supplier
  • Leather goods supplier
  • Supplier of bark
  • Fertilizer supplier
  • Incense supplier
  • Bottled water supplier
  • Energy supplier
  • Audio-visual equipment supplier
  • Ladder supplier
  • Printing equipment supplier
  • Green energy supplier
  • Agricultural equipment supplier
  • Envelope supplier
  • Water softening equipment supplier
  • X-ray equipment supplier
  • Jewelry equipment supplier
  • Irrigation equipment supplier
  • Lighting equipment supplier
  • Factory equipment supplier
  • Office equipment supplier
  • Oxygen equipment supplier
  • Construction equipment supplier
  • Power plant equipment supplier
  • Dairy farm equipment supplier
  • Store
  • Car accessory store
  • Fashion accessory store
  • Home audio store
  • Computer Accessories Store
  • Burglar alarm store
  • Truck Accessory Store
  • Cell phone accessories store
  • Liquor Store
  • Acrylic store
  • Health food store
  • Animal feed store
  • Poster store
  • Furniture store
  • Wholesale food store
  • Frozen food store
  • Bait store
  • Antique store
  • Cabinet Store
  • Asian Housewares Store
  • Appliance Store
  • Driveshaft Store
  • Camera Store
  • Vacuum cleaner store
  • Hearing Aid Store
  • Leather goods store
  • Baseball store
  • Toiletries store
  • Craft store
  • Field hockey Store
  • Screen store
  • Sporting goods store
  • Religious Items Store
  • Gift Wrap Store
  • Home Goods Store
  • Oil Store
  • Electronics Store
  • Exercise Equipment Store
  • Gasoline Store
  • Lighting store
  • Computer store
  • Warehouse Store
  • Used Appliance Store
  • Cake decorating equipment store
  • Spice store
  • African restaurant
  • Native American Restaurant
  • Afghan Restaurant
  • An Hui Restaurant
  • German restaurant
  • Asian restaurant
  • American traditional restaurant
  • Argentinean Restaurant
  • Southeast Asian Restaurant
  • Armenian Restaurant
  • Mexican restaurant
  • Bulgarian restaurant
  • Mutton barbecue restaurant
  • Mongolian barbecue restaurant
  • Organic restaurant
  • Brunch restaurant
  • Steamboat restaurant
  • Oyster Bar Restaurant
  • Buffet restaurant
  • Chilean restaurant
  • Creole Restaurant
  • East African restaurant
  • Cuban Restaurant
  • Raw food restaurant
  • Seafood restaurant
  • Country style restaurant
  • French grill restaurant
  • Dessert restaurant
  • Lobster restaurant
  • Piano moving service
  • Tattoo removal service
  • Automobile breakdown service
  • Computer repair service
  • Electronic equipment repair service
  • Windshield repair and installation service
  • Hi-fi repair service
  • Appliance repair service
  • Computer maintenance service
  • Swimming pool cleaning service
  • Audio and video equipment repair service
  • Photocopy and reprography service
  • Bicycle repair service
  • Piano repair service

As you are here, take a look at this video. It's our future. It concerns us all.

Steven