Digital Marketing

Video Marketing Strategy: 10 Right Strategies for Success

By Steven, on March 10, 2023, updated on March 27, 2023 - 7 min read

The research says that 81% of businesses use video marketing as their primary tool for attracting customers. It shows the importance of video marketing and the public’s love for it.

Furthermore, according to science, videos are the best medium to interact with the audience

Indeed, Science says that motions, graphics, sounds, and other things significantly affect the audience’s mind. That may be the reason behind people spending a third of their time watching videos without any guilt.

Hence, the plan made by marketers to market their products, services, or ideas through efficient videos is known as a video marketing strategy.

Each firm should strategize to create and post impactful videos to allure the audience because it works well when it comes to educating us about products, services, or ideas.

But to fully understand all this, Debugbar is going to explain in detail everything you need to know about video marketing strategy.

What is Video marketing strategy?

Video marketing strategy is a marketing technique that uses video content to promote and advertise a product, service, or brand. It involves creating, publishing, and distributing videos to attract, engage, and convert potential customers.

The goal of video marketing strategy is to increase brand awareness, drive traffic, and generate leads and sales by creating compelling and informative videos that resonate with your target audience.

Why is a good video marketing strategy important?

A good video marketing strategy is important because it allows you to benefit from:

  1. Increased engagement: Video content is more engaging than text or image-based content. Videos can capture the attention of your audience and keep them engaged for a longer period. This can lead to increased brand awareness, better customer engagement, and improved customer loyalty.
  2. Improved SEO: some companies tend to forget this but videos can really help improve your search engine rankings. Indeed, by optimizing your video content with relevant keywords, descriptions, and tags, you can increase your chances of appearing in search engine results pages (SERPs). This can lead to increased website traffic, better lead generation, and higher conversion rates.
  3. Better customer understanding: A video is generally more attractive than a text and the spoken language can help your audience understand your products or services better. By showcasing your products in action, explaining complex concepts in simple terms, or telling your brand story, you can create a better connection with your audience.
  4. Increased brand credibility: By creating high-quality videos that are informative, entertaining, and engaging, you can establish yourself as an authority in your industry. This can lead to increased trust, better customer loyalty, and higher customer retention rates.
  5. Higher ROI: Video marketing can provide a high return on investment (ROI) for your business. By creating engaging videos that resonate with your audience, you can increase your chances of converting leads into customers. This can lead to higher sales and revenue for your business.

Therefore, we have discussed video marketing, and now it is time to know its strategies. These strategies can be a boon for your organization if implemented well. Let us take a look at it.  

10 tips for a killer video marketing strategy  

  1. Have a clear goal in mind 

In today’s digital age, video marketing has become an essential aspect of any brand’s marketing strategy.

Videos have the power to:

  • engage people on various social media platforms,
  • reach a wider target audience,
  • and even promote products and services.

A successful video marketing strategy must have a clear goal in mind. By considering the audience, the brand, and the product, one can create great content that resonates with people.  

To do this effectively, it’s important to understand the type of video that would work best for your brand.

  • Explainer videos can help increase brand awareness,
  • High-quality product videos can attract potential customers
  • Social media videos can play a significant role in keeping your brand active and relevant on various social media, such as Facebook, Instagram and YouTube.
  • User-generated content can add authenticity to the strategy, and it’s essential to leverage the power of social media channels to promote videos and reach more people.

When creating videos, keep the overall marketing strategy in mind. The video you make should complement the rest of your efforts, as it’s just one aspect of the overall funnel. 

To succeed with video marketing, strategy is key. Time must be taken to understand the audience, the product, and the goal of the video.

A marketing funnel tells us where we stand in converting potential customers into actual customers.      

  1. Know and analyze your target audience. 

Once you know where you are in the marketing funnel, in the awareness stage, consideration, or decision, the next step is to identify the target audience.

What kind of audience are you delivering the content to? Their characteristics matter a lot to deciding about the whole idea of your video marketing:

  • their demographics,
  • age,
  • social class,
  • living style,
  • etc.

Based on your target audience, you need to curate your video based on your target audience to make it a successful marketing tactic.

For example, if your target audience is kids, your videos must be straightforward, funny, and either red, yellow, or blue.  

Video marketing is essential for your brand’s growth in today’s digital era. It’s one of the most effective ways to communicate with your audience and create brand awareness. A successful video marketing strategy involves creating high-quality video content that resonates with your target audience and aligns with your brand’s message. 

  1. Decide What Type of Video you shall make  

To create a successful video marketing campaign, you need to keep in mind the type of video you want to produce. There are various types of videos, such as:

  • explainer videos,
  • user-generated content,
  • and ads.

Additionally, you need to consider the social media platforms where your target audience is most active, such as Facebook, Instagram or YouTube.  

In today’s fast-paced digital world, people don’t have much time to spare. Therefore, you need to make sure that your videos are engaging, concise, and relevant to your audience. Using a variety of video content types, such as:

  • storytelling,
  • product featuring,
  • educative,
  • testimonial,
  • interviewing,
  • etc.

We need to give attention to each of them. Only a few get our attention and remain in our heart and mind if delivered well.

Hence, decide the type of video you shall make based on its several dependent factors. 

Business nature, budget, resources, idea, and concept to be delivered are some factors deciding your type of video. It can also be based on the preference of the audience. Analytics can show which video type provides an enriched customer experience and more.  

  1. Aware yourselves with video metrics  

Video metrics simply mean the factors such as:

  • watch time,
  • conversions,
  • number of likes and shares,
  • comments,
  • etc.

This will inform you how much gains the videos make to your company. Either by an increase in your brand awareness or the number of goods and services sold.

The platforms you are posting have their analytics section also that suggests the critical performance of the video—Analyze based on the results shown by the analytics.

Understand the results to deliver more improved or similar results in the future. Let’s say the analyzer wants to know the awareness of a brand or product among the customers. Then, they may refer to the video viewers or impressions. There is a tool called TikTok analytics that analysis the video metrics of each TikTok uploaded.  

  1. Do not forget creativity.  

As an audience, we get bored if there is no involvement of creativity in our videos. That’s why you have to make it unique, attractive, fascinating, and impactful.

The invention can be about the story plot, video graphics, concept, humor, or any other area. 

However, yes, to make a video creative, remember that proper understanding and clarity should be the priority.

There is no meaning of creative but ambiguous messages. Make it creative to catch the eyeballs and create hype in the market. Creative ads or videos always lead to increased views and impressions.

For example, the advertisement of 5-star featuring an old woman and a calm young boy. 

  1. Finalize your video marketing platform.  

Your video marketing platform will significantly influence its views and further implications.

There is no need to mention the various social media platforms that stream videos, such as:

  • Facebook,
  • YouTube,
  • Instagram,
  • or TikTok.

Now, decide the forum you will use to gain more audience and, in return, sales.

Media can be selected based on what your target audience sees, the efforts required, and their benefits.

The widely used platform as a video marketing strategy by marketers is Facebook i.e. 65%, and then Instagram 59 % of them. Facebook is also widely used by the audience as a platform to see videos marketing products, services, ideas, or concepts. 

  1. Secure Video marketing platform  

Security is foremost; hence, video marketing platforms should be safe and secure. It should be free from any risks that may lead to the loss of audience data.

It can be secured using an SSL certificate that secures the particular website from third-party involvement and data theft. The SSL certificate encrypts the data shared between the browser and the server.

There are abundant SSL certificates available in the market based on needs and requirements.

A few well-known SSL certs include:

Which are a few trusted SSL certificates that guarantee security for your betterment.  

  1. Focus on stories, not sales. 

Customers don’t want to hear different old sales speeches. They want crispy, fun, and engaging stories that will make their mood and satisfy their needs.

Hence, instead of selling items, try to mention them through excellent storylines and less a sales presentation.

The total hours of Video content uploaded on YouTube is 30,000 hours that also in a minute. Hence, no one will be that focused on listening to your boring advertisement videos with full attention.  

  1. Decide if you want a story with sound / music or not

Your stories can have music or may not. Stories without music can be impactful and efficient as sometimes silence plays the best role. Both options can be leveraged based on the video content and applicability.  

  1. A Call to Action must be there.  

Videos must have call-to-action strategies for more sales and returns. Call to action here means the steps the viewers took after seeing the video. Some of the CTAs are Asking to book the free demo, fill out the form, or book meetings that will engage the audience and force them to take further action.  

To conclude

There is a variety of video marketing strategies, but you should use them based on your business situation and needs. As mentioned earlier, those will help plan and organize video marketing systemically.