
All You Need To Know About Digital Marketing Basics
The evolution of the Internet and technological progress caused a seismic shift in the ways businesses function. Marketing being an essential component of a modern-day business, was also heavily influenced by it, which led to creating a new marketing world known as “Digital Marketing.” Digital Marketing, in the most simplistic words, can be defined as marketing activities that involve and utilize online channels and the Internet to promote a business’s products and services. Digital Marketing is a blanket term that covers a wide array of marketing strategies with diverse goals. It would not be wrong to say the perks of digital marketing have surpassed traditional marketing techniques due to the immense reach this modern-day online marketing offers. Photo by geralt on Pixabay The Internet has more than 4.22 billion active users as of October 2020, which is…